comScore Releases ‘2013 Latin America Digital Future in Focus’ Report
comScore today released insights from the 2013 Latin America Digital Future in Focus report. The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising. Key trends and highlights will be presented via a complimentary, live webinar on Tuesday,... 阅读更多
方法: Ana Laura Zain 标签: Ad Impressions, Android, Apple, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, Internet Use, iOS, LinkedIn, Mobile, Newspapers, Online video, Pinterest, Rankings, Retail, RIM, Shopping, Smartphone, Social, Tablets, Twitter, VEVO, 视频
Will Tumblr Bring a Younger Audience to Yahoo! Sites?
With the industry buzzing about Yahoo!s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. One of the more interesting rationales has to do with demographics. Specifically, the notion that Tumblrs audience skews notably younger than that of Yahoos, which given its 700+ million... 阅读更多
comScore Releases April 2013 U.S. Online Video Rankings
comScore today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. 阅读更多
方法: Andrew Lipsman 标签: Ad Impressions, Advertising, Engagement, Google, Online video, Rankings, Streaming, Top 10 Sites, 视频, YouTubecomScore to Host Investor Day on June 3
comScore announced that the Company will hold its 2013 Investor Day on Monday, June 3, 2013 in New York City. The event will be led by Dr. Magid Abraham, comScore’s President and Chief Executive Officer, and will include a series of presentations from members of the senior management team, detailing the Company’s growth opportunities, product... 阅读更多
方法: Kate Dreyer 标签: comScore Financial News
Spain Digital Future in Focus - OMExpo 2013
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. 阅读更多
方法: Jaime Agulló 标签: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTubecomScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... 阅读更多
方法: Serge Matta 标签: Ad Validation, Advertising
Driving Stronger ROI with Real Time Branding Insights Latin America
In this presentation Ivan Marchant, comScore Country Manager Mexico presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. 阅读更多
标签: Ad Impressions, Ad Validation, Advertising
UK Digital Market Overview May 2013
44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles 阅读更多
方法: Ayaan Mohamud 标签: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, 视频Young Brits Have A Higher Recall of Mobile Advertising
Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone. The growth of smartphone ownership provides advertisers with more opportunities to reach their target audience on the move. A comparison of multiple mobile ad formats shows that UK smartphone users aged... 阅读更多
comScore Releases April 2013 U.S. Search Engine Rankings
comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted. 阅读更多
方法: Kate Dreyer 标签: AOL, Bing, Google, Rankings, 搜索, Yahoo