介绍 四月. 17, 2014 | Share Multi-Platform Measurement in Russia

Multi-Platform Measurement in Russia

In this Russian presentation Owen West, comScore Vice President describes the importance of media planning for consumers on multiple devices. 阅读更多

标签: Mobile, Multi-Platform

新闻发布 四月. 16, 2014 | Share

comScore to Report First Quarter 2014 Financial Results on April 29

comScore, Inc. (NASDAQ: SCOR) today announced it will report its first quarter 2014 financial results before U.S. financial markets open on Tuesday, April 29, 2014. 阅读更多

方法: Kenneth Tarpey 标签: comScore Financial News

新闻发布 四月. 16, 2014 | Share

comScore Now Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials™ Mobile (vCE Mobile) and validated Media Essentials™ Mobile (vME Mobile). 阅读更多

方法: Kate Dreyer 标签: Ad Impressions, Ad Validation, Advertising, Mobile

介绍 四月. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... 阅读更多

方法: Gian Fulgoni 标签: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

新闻发布 四月. 15, 2014 | Share

comScore Releases March 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 67.5 percent of search queries conducted. 阅读更多

方法: Adam Lella 标签: Bing, Google, Rankings, 搜索, Yahoo

介绍 四月. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. 阅读更多

方法: Magid M. Abraham, Ph.D. 标签: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

介绍 四月. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. 阅读更多

方法: Gian Fulgoni 标签: Ad Impressions, Ad Validation, Advertising, Multi-Platform

Datagem 四月. 11, 2014 | Share

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting new adherents. All are examples of ‘mobile-first’ social networks, for which cameras enable the... 阅读更多

介绍 四月. 9, 2014 | Share

Trends Shaping Local Search in 2014

In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases. 阅读更多

标签: Local, 搜索

介绍 四月. 9, 2014 | Share Online Campaign Optimisation and Validation

German Webinar: Online Campaign Optimisation and Validation

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. 阅读更多

方法: Peter Bernschneider 标签: Ad Impressions, Ad Validation, Advertising, Viewability

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