Comscore Selected by Libero, Italy’s Leading, Locally-Owned Web Destination, as Analytics Provider
Cross-Platform Measurement, Monetization, & Turnkey Implementation were Key to Major Client Win
LONDON, UK, 10 May 2012 - Comscore, Inc. (NASDAQ: SCOR), today announced that Libero, Italy’s largest locally-owned portal has selected Comscore Digital Analytix as its analytics platform provider. The selection follows an in-depth review process including a number of web analytics providers, and was awarded to Comscore for its comprehensive digital expertise and breadth of solutions.
A key differentiator of Comscore’s Digital Analytix platform is that it provides insight into ad inventory dynamics, including individual ad placement viewability, which will provide Libero advanced inventory monetisation capabilities. Comscore also provides advanced segmentation capabilities that will help Libero to manage their customer experience more efficiently and increase the effectiveness of their targeting capabilities. Furthermore, the implementation process for Comscore Digital Analytix was done in less than one month with an Italian language interface and customer support, which enabled Libero to quickly extract the most value from its investment with minimal disruption to ongoing business activities.
“Libero’s success in the Italian market is largely due to our understanding and adaptability to changing digital consumer behaviour,” said Antonio Converti, CEO, Libero. “As such, we needed an analytics partner that would fully support the local Italian Audiweb standards and provide essential real-time analytics that will drive better monetization of our property, which is needed in the highly competitive and dynamic environment we operate in.”
Libero will be able to leverage additional Digital Analytix capabilities including cross-platform and cross-domain measurements and an advanced video analytics solution, Stream Sense™, which delivers real-time analytics on browser behaviour during video or audio streams. Libero will also benefit from Monetization, which uses Comscore’s ad visibility technology to more effectively monetise display advertising and substantially improve the ratio of premium to remnant ad inventory.
“Comscore provides clients with the most advanced analytics and media measurement solutions to drive real business benefit,” said Gregory Dale, EVP International, Comscore. “We’re pleased to have been selected by Libero in recognition of our innovative technology, monetisation solutions and cross platform measurement and look forward to providing a flexible platform that will adapt to their future strategic initiatives.”
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
About Libero
Libero.it, was developed in 1999 as the first portal and free e-mail provider in Italy. It has one of the largest Italian internet communities with more than 16 million unique visitors per month and is the first integrated portal offering a wide range of services and content including search, news, sports, finance, entertainment, blogs, online dating and shopping