Comscore Ranks the Top 50 U.S. Digital Media Properties for October 2014
RESTON, VA, November 21, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2014 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 236.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 187.6 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 94.2 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers |
| Rank | Property | Unique Visitors/Viewers |
| Total Internet : Total Audience | 250,615 |
|
|
|
|
1 | Google Sites | 236,104 |
| 26 | Conde Nast Digital | 72,290 |
2 | Yahoo Sites | 217,594 |
| 27 | Pinterest.com | 70,234 |
3 | 201,135 |
| 28 | WebMD Health | 70,035 | |
4 | AOL, Inc. | 191,783 |
| 29 | Viacom Digital | 65,266 |
5 | Amazon Sites | 175,969 |
| 30 | Ask Network | 64,869 |
6 | Microsoft Sites | 169,955 |
| 31 | Answers.com Sites | 64,828 |
7 | CBS Interactive | 133,167 |
| 32 | New York Times Digital | 64,448 |
8 | Comcast NBCUniversal | 132,807 |
| 33 | Demand Media | 63,011 |
9 | Apple Inc. | 131,454 |
| 34 | Vimeo | 59,412 |
10 | Mode Media (formerly Glam Media) | 129,887 |
| 35 | Adobe Sites | 58,637 |
11 | Turner Digital | 120,301 |
| 36 | Fox News Digital Network | 57,266 |
12 | Wikimedia Foundation Sites | 106,489 |
| 37 | Meredith Digital | 56,677 |
13 | eBay | 106,226 |
| 38 | craigslist, inc. | 56,234 |
14 | Gannett Sites | 104,986 |
| 39 | Netflix.com | 55,753 |
15 | ESPN | 89,064 |
| 40 | YP Sites | 55,716 |
16 | 88,766 |
| 41 | Disney Online | 55,524 | |
17 | Time Inc. Network (partial) | 88,272 |
| 42 | Fox Sports Digital - Sporting News Media | 55,466 |
18 | About | 85,851 |
| 43 | IHeartRadio Network | 54,557 |
19 | Hearst Corporation | 81,907 |
| 44 | NFL Internet Group | 53,898 |
20 | Weather Company, The | 81,510 |
| 45 | Gawker Media | 53,844 |
21 | Twitter.com | 81,372 |
| 46 | VEVO | 53,786 |
22 | Pandora.com | 79,427 |
| 47 | Target Corporation | 53,644 |
23 | Yelp | 76,470 |
| 48 | WordPress.com* | 51,977 |
24 | Wal-Mart | 75,031 |
| 49 | WorldNow Sites | 51,814 |
25 | BuzzFeed.com | 74,577 |
| 50 | Vox Media | 50,744 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors |
| Rank | Property | Unique Visitors |
| Total Internet : Total Audience | 227,101 |
|
|
|
|
1 | Google Sites | 187,576 |
| 26 | ESPN | 36,790 |
2 | Yahoo Sites | 166,622 |
| 27 | New York Times Digital | 36,430 |
3 | Microsoft Sites | 148,777 |
| 28 | Yelp | 35,908 |
4 | 133,624 |
| 29 | Conde Nast Digital | 35,907 | |
5 | AOL, Inc. | 110,473 |
| 30 | Twitter.com | 34,840 |
6 | Amazon Sites | 104,211 |
| 31 | WebMD Health | 34,265 |
7 | Mode Media (formerly Glam Media) | 81,318 |
| 32 | Pinterest.com | 33,950 |
8 | CBS Interactive | 73,673 |
| 33 | Dropbox Sites | 31,068 |
9 | Wikimedia Foundation Sites | 69,300 |
| 34 | Target Corporation | 30,275 |
10 | Turner Digital | 67,259 |
| 35 | Viacom Digital | 29,673 |
11 | Comcast NBCUniversal | 65,641 |
| 36 | Fox News Digital Network | 29,463 |
12 | eBay | 64,815 |
| 37 | YP Sites | 28,966 |
13 | Apple Inc. | 59,462 |
| 38 | Purch | 28,685 |
14 | About | 55,191 |
| 39 | Meredith Digital | 28,667 |
15 | Gannett Sites | 52,074 |
| 40 | Verizon Communications Corporation | 26,622 |
16 | Ask Network | 50,156 |
| 41 | IDG Network | 26,278 |
17 | 48,436 |
| 42 | WordPress.com* | 24,402 | |
18 | Time Inc. Network (partial) | 44,495 |
| 43 | Gawker Media | 24,398 |
19 | craigslist, inc. | 41,264 |
| 44 | Netflix.com | 24,242 |
20 | Hearst Corporation | 41,233 |
| 45 | Scripps Networks Interactive Inc. | 24,164 |
21 | Wal-Mart | 41,020 |
| 46 | Vox Media | 24,130 |
22 | Weather Company, The | 38,724 |
| 47 | Ziff Davis Tech | 23,516 |
23 | Adobe Sites | 38,144 |
| 48 | BBC Sites | 23,515 |
24 | Answers.com Sites | 37,500 |
| 49 | Everyday Health | 23,432 |
25 | Demand Media | 37,081 |
| 50 | BuzzFeed.com | 23,212 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 227,101 | 100.0 |
|
|
|
|
| ||
1 | AddThis | 213,903 | 94.2 |
| 1 | Google Ad Network** | 216,639 | 95.4 | ||
2 | Taboola | 191,918 | 84.5 |
| 2 | Yahoo Audience Network** | 193,641 | 85.3 | ||
3 | ShareThis | 180,204 | 79.4 |
| 3 | Conversant (formerly ValueClick Networks)** | 191,005 | 84.1 | ||
4 | 179,585 | 79.1 |
| 4 | Casale Media - MediaNet** | 183,394 | 80.8 | |||
5 | Outbrain | 172,289 | 75.9 |
| 5 | Criteo** | 179,326 | 79.0 | ||
6 | Yahoo Sites | 166,622 | 73.4 |
| 6 | RadiumOne** | 175,635 | 77.3 | ||
7 | MSN | 133,510 | 58.8 |
| 7 | Advertising.com** | 165,750 | 73.0 | ||
8 | Facebook.com | 131,328 | 57.8 |
| 8 | Burst Media** | 162,829 | 71.7 | ||
9 | YouTube.com | 113,486 | 50.0 |
| 9 | Collective Display** | 162,029 | 71.3 | ||
10 | AOL, Inc. | 110,473 | 48.6 |
| 10 | Gamut - Network** | 155,585 | 68.5 | ||
11 | Amazon.com* | 85,523 | 37.7 |
| 11 | Exponential - Tribal Fusion** | 148,246 | 65.3 | ||
12 | Mode Media (formerly Glam Media) | 81,318 | 35.8 |
| 12 | Amobee** | 138,255 | 60.9 | ||
13 | 5min Media Platform | 69,721 | 30.7 |
| 13 | Rocket Fuel** | 128,765 | 56.7 | ||
14 | Windows Live | 66,699 | 29.4 |
| 14 | SourceKnowledge Video Network** | 123,638 | 54.4 | ||
15 | About | 55,191 | 24.3 |
| 15 | Microsoft Media Network US** | 106,422 | 46.9 | ||
16 | Gannett Sites | 52,074 | 22.9 |
| 16 | Undertone Networks** | 92,558 | 40.8 | ||
17 | Ask Network | 50,156 | 22.1 |
| 17 | Vibrant Media** | 86,932 | 38.3 | ||
18 | 48,436 | 21.3 |
| 18 | AdBlade Network** | 79,272 | 34.9 | |||
19 | CNN | 45,648 | 20.1 |
| 19 | TC Media Reach & Response Network** | 74,883 | 33.0 | ||
20 | NBC News Digital | 42,935 | 18.9 |
| 20 | Specific Media** | 72,349 | 31.9 | ||
21 | Blogger | 41,674 | 18.4 |
|
| |||||
22 | CBS News | 40,262 | 17.7 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | Walmart.com | 38,399 | 16.9 |
| 1 | Rubicon Project** | 191,850 | 84.5 | ||
24 | Answers.com Sites | 37,500 | 16.5 |
| 2 | Fulcrum5** | 182,989 | 80.6 | ||
25 | Demand Media | 37,081 | 16.3 |
| 3 | OpenX** | 147,123 | 64.8 | ||
26 | ESPN | 36,790 | 16.2 |
| 4 | engage:BDR** | 43,427 | 19.1 | ||
27 | New York Times Digital | 36,430 | 16.0 |
|
| |||||
28 | Yelp | 35,908 | 15.8 |
| ||||||
29 | Twitter.com | 34,840 | 15.3 |
| ||||||
30 | WebMD Health | 34,265 | 15.1 |
| ||||||
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in October. For instance, Yahoo Sites was seen by 73.4 percent of the 227 million internet users in October.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.