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二月 28, 2013

Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment: TVs. PCs. Smartphones. Tablets. Gaming platforms. A seemingly ever-increasing number of new devices. In order to navigate change and emerge not only unscathed but also better positioned for the future, businesses must embrace the key trends affecting the consumer landscape, understand the opportunities, and overcome the challenges that stand in their path.

comScore can help your business transform and thrive in this new multi-platform paradigm. Click here to learn more, and to receive a copy of comScore’s Brave New Digital World: A Manifesto for the Future of Digital Measurement & Analytics.

                       

标签: Audience Analytics, Marketing Research, Mobile, Multi-Platform, , Web Analytics