见解

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 五月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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介绍 四月. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... 阅读更多

方法: Gian Fulgoni 标签: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

介绍 四月. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. 阅读更多

方法: Gian Fulgoni 标签: Ad Impressions, Ad Validation, Advertising, Multi-Platform

介绍 三月. 24, 2014 | Share Consumers' Multi-Media Path to Purchase

Consumers' Multi-Media Path to Purchase

Gian Fulgoni describes the current state of the global internet, and how growing markets and new devices have profoundly changed the dynamics of how consumers shop. 阅读更多

方法: Gian Fulgoni 标签: CPG, e-Commerce

介绍 三月. 24, 2014 | Share IAB New Zealand Executive Breakfast Briefing

IAB New Zealand Executive Breakfast Briefing

comScore and Interactive Advertising Bureau NZ Executive Breakfast Briefing hosted by Gian Fulgoni (Chairman Emeritus, comScore Inc.). 阅读更多

方法: Gian Fulgoni 标签: Advertising, Audience Measurement, Demographics, e-Commerce, Internet Use

介绍 三月. 24, 2014 | Share Australia Digital Future in Focus 2014

Australia Digital Future in Focus 2014

In this keynote, comScore Co-Founder & Chairman Emeritus, Gian Fulgoni provides a comprehensive overview of the latest trends across the Australian digital landscape. The presentation will also cover two pivotal issues shaping the future of digital advertising. 阅读更多

方法: Gian Fulgoni 标签: Ad Impressions, Ad Validation, Advertising, Demographics, Multi-Platform

视频 二月. 4, 2014 | Share Gian Fulgoni talks about the Eighty Percent Global Share with vCE

Gian Fulgoni Talks about Tracking Digital Ad Delivery

In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... View

Featuring: Gian Fulgoni 标签: Ad Impressions, Ad Networks, Ad Validation, Advertising, Viewability

视频 十二月. 18, 2013 | Share Gian Fulgoni comments on the 2013 holiday shopping season to date

Gian Fulgoni comments on the 2013 holiday shopping season to date

Gian Fulgoni, comScore Executive Chairman & Co-Founder, provides an update on this season's e-commerce winners and losers on CNBC Squawk Box. View

Featuring: Gian Fulgoni 标签: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, Retail

介绍 十一月. 13, 2013 | Share

State of the U.S. Online Retail Economy in Q3 2013

E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... 阅读更多

方法: Andrew Lipsman, Gian Fulgoni 标签: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Social

介绍 十月. 15, 2013 | Share Monitoring and optimizing campaign delivery in-flight

Transparency and Data: Branding in the Age of Programmatic

At Programmatic Buying Chicago, comScore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly programmatic universe. 阅读更多

方法: Gian Fulgoni 标签: Ad Impressions, Ad Validation, Advertising, Programmatic Buying, Viewability

介绍 十月. 14, 2013 | Share The Digital World in Focus

The Digital World in Focus

In this presentation given at DMA 2013, comScore chairman and co-founder Gian Fulgoni provides a global overview of digital trends, including top online properties, social media, search, mobile and online video, a long with lessons learned about digital advertising. 阅读更多

方法: Gian Fulgoni 标签: Ad Impressions, Audience Measurement, Marketing Research

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