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视频 六月. 17, 2014 | Share

Online Media Measurement: It’s Not Like Betamax Vs VHS

Josh Chasin talks to BeetTV

Josh Chasin talks about ad validation at the BeetTV Video Ad Fraud & Viewability Leadership Summit. View

博客 三月. 31, 2014 | Share

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... 阅读更多

博客 三月. 4, 2014 | Share

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and transparency on the other. 阅读更多

介绍 六月. 20, 2013 | Share

MMX® Multi-Platform: The Next Generation of Digital Audience Measurement

MMX Multi-Platform

This presentation explores comScore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users. 阅读更多

介绍 四月. 3, 2013 | Share

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measurement

Tablets already reach 40 million U.S. owners

Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore Media Metrix Multi-Platform provides insights about the total digital population with unduplicated audiences across... 阅读更多

博客 八月. 2, 2012 | Share

MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. 阅读更多

博客 十月. 5, 2011 | Share

Planning for the Future of Media Planning?

With so much attention in the digital display landscape currently focused on ad exchanges and RTB, there has been a great deal of speculation about what the future of media planning will look like. If you’ve read the media stories and listened to the industry keynotes, it would appear that we are moving ever closer to a world in which all media data... 阅读更多

博客 十二月. 22, 2010 | Share

A Metrics Miracle

'Twas the week before Christmas, when alone in my house I was finishing shopping, with a click of the mouse; Then I cleared out my browser cache, cookies deleted, In hopes of nefarious snooping, defeated. Yea, the whole ecosystem lay snug in their beds, While visions of cookies alit in their heads; But these weren't the cookies you baked, or you... 阅读更多

博客 五月. 3, 2010 | Share

GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown reason, my answer was marked incorrect - an event that apparently still scars... 阅读更多

博客 七月. 21, 2009 | Share

A Generation Ahead

I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined comScore in 2007, it was largely because I had long considered the company to be the most innovative in the audience measurement space. 阅读更多