comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digital Analytics Association
Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium). This award is not only an incredible honor for us, but is a testament to comScore’s commitment to innovation in web analytics. 阅读更多方法: Jodi McDermott 标签: Awards, Big Data, Multi-Platform, Web Analytics
The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t that the measurement practices of the digital world are flawed, it’s that the inputs themselves... 阅读更多方法: Jodi McDermott 标签: Big Data, Multi-Platform, Web Analytics
You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. 阅读更多方法: Jodi McDermott 标签: Mobile, Multi-Platform, Web Analytics
This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. 阅读更多方法: Jodi McDermott 标签: Big Data, Engagement, Multi-Platform, Smartphone, Tablets
A couple weeks ago, the Web Analytics Association announced a new code of ethics for the web analytics community to promote adherence to protocols that safeguard the privacy of web users. The code outlines five guiding principles for web analytics professionals: Privacy, Transparency, Consumer Control, Education and Accountability. 阅读更多方法: Jodi McDermott 标签: Web Analytics