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介绍 四月. 28, 2014 | Share

State of Digital Advertising Q1 2014

State of Digital Advertising Q1 2014

Digital ad spending, up 17 percent year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this presentation, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman take an in-depth... 阅读更多

介绍 二月. 27, 2014 | Share

Succeeding with Viewable Impressions and Audience Guarantees

In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. 阅读更多

博客 二月. 25, 2014 | Share

vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relative Term

Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... 阅读更多

博客 七月. 15, 2013 | Share

comScore Online Ad Delivery Findings Featured in the Journal of Advertising Research

To lend insight into the complex landscape of the digital advertising industry, the recent June issue of the Journal of Advertising Research (JAR) gathered Empirical Generalizations in Digital Advertising, featuring an in-depth research study from comScore. The article, authored by comScore Chairman Gian Fulgoni, Senior Analyst Stephanie Adamo and me,... 阅读更多

博客 六月. 28, 2013 | Share

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publisher

Viewability Benchmarks

When it comes to viewability measurement, the most common question we get from clients is “what percent of my ads are in-view?” Immediately thereafter they want to know “how does this compare to a typical campaign?” While the answer to the second question has always been (and continues to be) “there’s no such thing as a typical campaign!”... 阅读更多

博客 十月. 29, 2012 | Share

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency and Potential for Improvement

Targeting Efficiency

We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment online must continually ask themselves, “How effective is the online channel at reaching this target audience, and how can I maximize my digital spend?” 阅读更多

Whitepaper 八月. 14, 2012 | Share

The Economics of Online Advertising

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. 阅读更多

博客 八月. 7, 2012 | Share

Getting the Most out of the Games: How Campaign Optimization Can Drive ROI

Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games. Make no mistake about it, the investments have been huge: NBC, the exclusive Olympics coverage... 阅读更多

Whitepaper 一月. 13, 2011 | Share

What Would Don Draper Do In A Digital World?

Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in understanding the true role of creative in the digital medium, leaving many to wonder: What Would Don... 阅读更多

Whitepaper 六月. 30, 2010 | Share

Women on the Web: How Women are Shaping the Internet

From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. 阅读更多