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介绍 九月. 29, 2016 | Share

Multi-Platform Measurement in Chile

Multi platform Measurement in Chile

comScore, a leader in measuring the digital world, today announced the official launch of MMX Multi-Platform® in Chile, to know who, where and what people consume online de-duplicating the audiences that read them independently if they see it in a PC/Laptop, smartphone or tablet. 阅读更多

Data Gem 九月. 29, 2016 | Share

Digital-native Millennials embrace ‘traditional’ media outlets

As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception. In many ways, they embrace modernity – 80% of UK Millennials access news/information content through mobile devices, exclusively or combined with desktop. The category is the 9th largest in reach amongst... 阅读更多

博客 九月. 28, 2016 | Share

comScore in Journal of Advertising Research on How Data Analytics, Social Media, and Creative Strategies Shape U.S. Presidential Election Campaigns

comScore in Journal of Advertising Research on How Data Analytics, Social Media, and Creative Strategies Shape U.S. Presidential Election Campaigns

In the following article entitled “The Power of Political Advertising: Lessons for Practitioners,” comScore VP of Political Technology is joined by comScore Co-Founder and CEO Gian Fulgoni and comScore VP of Marketing and Insights Andrew Lipsman in describing the combined use of data analytics, creative messaging, and social media in the 2012 and... 阅读更多

博客 九月. 28, 2016 | Share

Mobile Audience Campaign Measurement Arrives in Canada and the UK

Earlier this month, we announced the expansion of mobile audience reporting capabilities in validated Campaign Essentials (vCE) in Canada and the UK. This expansion results in part from our global data partnerships, including recently-added Spotify. This brings clients a more complete view of their campaign’s total digital delivery as well as an understanding... 阅读更多

介绍 九月. 27, 2016 | Share

Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

Martin Bromfield, VP Advertising comScore EMEA, explores key issues to deliver clear insights into tackling current challenges while at the same time looking at new opportunities. 阅读更多

介绍 九月. 23, 2016 | Share

Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

In this session, Martin Bromfield, VP Advertising comScore EMEA looks at key issues and real-life examples to provide insights and clarity into tackling today’s challenges and uncovering new opportunities in digital advertising. 阅读更多

博客 九月. 22, 2016 | Share

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

Millennials Use More Apps but Spend a Greater Share of Time on Top Apps

In the recently released 2016 U.S. Mobile App Report, we reported that Millennials concentrate more of their mobile app time within the Top 10 ranked apps in their cohort than older age groups do. In fact, half of Millennials’ total engagement on mobile apps occurs on the group’s Top 10 highest usage apps. This concentration of activity in the Top... 阅读更多

新闻发布 九月. 22, 2016 | Share

comScore Partners with DEG: The Digital Entertainment Group for Their Digital Industry Reporting Service

comScore (NASDAQ: SCOR) today announced a partnership with The Digital Entertainment Group (DEG) for comScore’s Digital Download Essentials Industry (DDEi) service in North America. The DDEi service, focused on efforts to further expand the market coverage of transactional movie and TV show measurement, is the leading source of industry on movie and... 阅读更多

新闻发布 九月. 22, 2016 | Share

comScore Announces Launch of MMX® Multi-Platform in the Netherlands to Measure Unduplicated Audiences Across Desktop, Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced the launch of MMX® Multi-Platform in the Netherlands to measure unduplicated audiences across desktop, smartphones and tablets in order to account for today’s total digital population. The new service builds on comScore’s rich audience measurement solutions, including MMX, Mobile Metrix and Video Metrix,... 阅读更多

Data Gem 九月. 22, 2016 | Share

Facebook retains Social Media crown for UK Millennials

The last few years have seen fierce competition for the Social Media crown. New and upcoming entities have emerged in the market, tackling digital networking in different ways. However, among the Millennials in the UK, one of the largest demographics and the first “digital natives”, no other provider has been able to undermine Facebook’s dominance. 阅读更多