见解


搜索

介绍 四月. 17, 2015 | Share

2015 Canada Digital Future in Focus Webinar

2015 Canada Digital Future in Focus Webinar

In this presentation, Darrick Li takes an in-depth look at how the prevailing trends in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead. 阅读更多

Market Ranking 四月. 15, 2015 | Share

comScore Releases March 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in March with 64.4 percent of search queries conducted. 阅读更多

博客 四月. 15, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Chances are you already know that ad fraud and non-human traffic (NHT) are big issues. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including viewability and in-target numbers – your KPIs are infected and your results... 阅读更多

Whitepaper 四月. 14, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Non-Human Traffic

You probably already know that ad fraud and non-human traffic (NHT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including your viewability... 阅读更多

博客 四月. 13, 2015 | Share

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these issues so that media buyers and sellers can stay ahead of the fraudsters. 阅读更多

博客 四月. 13, 2015 | Share

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Most Used Digital Platform

Everywhere you turn, you’re bound to see someone using a mobile device like a smartphone or tablet. But today, mobile is about so much more than sending a text message or reading the latest issue of New York Times. Mobile devices have quickly become our go-to for a whole range of digital services that we rely on every day. 阅读更多

介绍 四月. 10, 2015 | Share

comScore & Digital Analytix

comScore and Digital Analytix

Knowing that 92% of all global digital data were generated in the last two years, we need urgently to understand how to leverage all the insights generated in real time. 阅读更多

Market Ranking 四月. 9, 2015 | Share

comScore Reports February 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2015. Apple ranked as the top smartphone manufacturer with 41.7 percent OEM market share, while Google Android led as the #1 smartphone platform with... 阅读更多

新闻发布 四月. 9, 2015 | Share

comScore to Report First Quarter 2015 Financial Results on May 5

comScore, Inc. (NASDAQ: SCOR) today announced it will report its first quarter 2015 financial results before U.S. financial markets open on Tuesday, May 5, 2015. 阅读更多

介绍 四月. 9, 2015 | Share

Anytime, Anywhere: Measuring Today’s Digital Video Consumer

As content flows across an increasing number of screens, content owners and advertisers need a consistent way to transact in a platform-agnostic world. This presentation will share the latest developments into multi-screen measurement and insights into digital video consumption across screens. 阅读更多