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新闻发布 十月. 20, 2014 | Share

TubeMogul Integrates comScore vCE into its Video Advertising Software

comScore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials™ (vCE®) for digital video campaigns on TubeMogul’s enterprise software for digital branding. 阅读更多

博客 十月. 17, 2014 | Share

Data snacks on the FIFA World Cup 2014

Data snacks on the FIFA World Cup 2014

Learn interesting data snacks about how the FIFA World Cup 2014 performed on the digital field. 阅读更多

Case Study 十月. 17, 2014 | Share

validated Media Essentials™: A CafeMom Case Study

CafeMom Case Study

CafeMom case study on how proper measurement can improve the quality of digital advertising, satisfying demands from media buyers and creating efficiencies that allow publishers to earn more from their inventory. 阅读更多

介绍 十月. 17, 2014 | Share

Lessons Learned in Digital Advertising: From Direct Response to Branding

From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through rates and cookie deletion to sales lift, in-target delivery, viewability and cross media measurement, this presentation highlights key learnings comScore has uncovered in the past 10 years. 阅读更多

介绍 十月. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. 阅读更多

介绍 十月. 15, 2014 | Share

Cross Channel Measurement - Understanding Consumer Behaviour Across Multiple Devices

Cross Channel Measurement

In order for to thrive in a world of connected devices, we have to track and measure how people are moving between them. 阅读更多

Market Ranking 十月. 14, 2014 | Share

comScore Releases September 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 67.3 percent of search queries conducted. 阅读更多

新闻发布 十月. 14, 2014 | Share

comScore’s U.S. Total Video Report Available for Download

comScore’s U.S. Total Video Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Total Video Report. The report, available to the public as a complimentary download, provides context for Americans’ shifting TV consumption habits. As the viewing environment becomes increasingly fragmented with a wider array of devices and sources... 阅读更多

介绍 十月. 14, 2014 | Share

The U.S. Total Video Report

The U.S. Total Video Report

Over the past several years, the TV viewing landscape has undergone a major shift. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most... 阅读更多

新闻发布 十月. 14, 2014 | Share

comScore Successfully Completes the CESP Audit in France

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, and the CESP (Centre d’Etude des Supports de Publicité) today announced the successful completion of the audit of MMX™, comScore’s online audience measurement service, providing greater transparency to the digital media industry in France. 阅读更多