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博客 六月. 20, 2016 | Share

Ad Fraud: Digital’s Newest Bad Guy

Ad Fraud: Digital’s Newest Bad Guy

Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions, analyses, and studies, we concluded the answer to this question is an unequivocal “no.” After all, if an ad is not seen, then it can’t possibly do its job of having an impact on the consumer. 阅读更多

新闻发布 八月. 28, 2016 | Share

comScore Selected as Indonesia Online Audience Measurement Partner to Develop Single, Trusted Online Currency

Jakarta, Indonesia, 29 August 2016 – comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, today announced that it has been selected as the Online Audience Measurement Partner in Indonesia for two years from 2016 to 2018. 阅读更多

介绍 八月. 24, 2016 | Share

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

Local TV Furniture Advertising Use Advance Targeting To Increase Store Traffic

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success. 阅读更多

博客 八月. 24, 2016 | Share

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon... 阅读更多

博客 八月. 22, 2016 | Share

Players vs Referees in the Digital Advertising World

Establishing a clear definition of roles between players and referees is central to the smooth, fair running of sporting contests. The presence of an impartial third party facilitates even treatment of both sides, ensures that rules are consistently applied, and delivers an end result which can be trusted. The same principles can be applied to the digital... 阅读更多

介绍 八月. 22, 2016 | Share

Understanding Malaysia’s Online Audience in 2016

In this session, Joe Nguyen, Senior Vice President, Asia Pacific, comScore revealed key insights into the Malaysia online audience. 阅读更多

博客 八月. 22, 2016 | Share

Ad Fraud in Mobile Advertising: The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have never been more relevant. The tools to combat fraud exist, but a proactive and informed effort... 阅读更多

Data Gem 八月. 22, 2016 | Share

Malaysia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing

A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings. 阅读更多

Data Gem 八月. 18, 2016 | Share

Olympics: Instagram takes gold medal for engagement in Rio 2016

Olympics: Instagram takes gold medal for engagement in Rio 2016

The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for the Olympics official website and the Sports category, not only in the host nation, but very noticeably... 阅读更多