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Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 五月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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新闻发布 四月. 24, 2014 | Share

comScore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for March 2014

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for March 2014 based on data from the comScore Media Metrix® service. As spring finally arrived, many Americans embraced the warmer weather by booking their spring break and summer vacations on car rental and travel sites. In... 阅读更多

方法: Adam Lella 标签: Audience Measurement, Internet Use, Rankings, Web Traffic

Whitepaper 四月. 22, 2014 | Share Dutch Digital Market Overview March 2014

Dutch Digital Market Overview March 2014

Your monthly snapshot of digital audience trends. In March 2014, 13.3 million internet users went online via a laptop or desktop computer, while 11.1 million users also watched videos online. 阅读更多

方法: Hélène Azevedo 标签: Audience Measurement, Engagement, Rankings, 视频

介绍 四月. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... 阅读更多

方法: Gian Fulgoni 标签: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

介绍 四月. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. 阅读更多

方法: Magid M. Abraham, Ph.D. 标签: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

新闻发布 四月. 3, 2014 | Share

comScore Announces the Beta Release of Mobile Metrix® in the Netherlands for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets. 阅读更多

方法: Hélène Azevedo 标签: Apps, Audience Measurement, Mobile

新闻发布 三月. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. 阅读更多

方法: Hélène Azevedo 标签: Audience Measurement, Multi-Platform, Newspapers, Smartphone, Tablets

新闻发布 三月. 25, 2014 | Share

comScore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for February 2014

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for February 2014 based on data from the comScore Media Metrix service. For the third straight month, Americans flocked to tax websites as the season to file headed into full swing. February also brought about Valentine’s Day,... 阅读更多

方法: Adam Lella 标签: Audience Measurement, Internet Use, Rankings, Web Traffic

Whitepaper 三月. 25, 2014 | Share Dutch Digital Market Overview January 2014

Dutch Digital Market Overview February 2014

Your monthly snapshot of digital audience trends. In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. 阅读更多

方法: Hélène Azevedo 标签: Audience Measurement, Engagement, Rankings, 视频

介绍 三月. 24, 2014 | Share IAB New Zealand Executive Breakfast Briefing

IAB New Zealand Executive Breakfast Briefing

comScore and Interactive Advertising Bureau NZ Executive Breakfast Briefing hosted by Gian Fulgoni (Chairman Emeritus, comScore Inc.). 阅读更多

方法: Gian Fulgoni 标签: Advertising, Audience Measurement, Demographics, e-Commerce, Internet Use

博客 三月. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... 阅读更多

方法: Eli Goodman 标签: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

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