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Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 四月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 四月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 五月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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博客 四月. 18, 2014 | Share Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. 阅读更多

方法: Kate Dreyer 标签: Cross Media, Multi-Platform

博客 四月. 3, 2014 | Share Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... 阅读更多

方法: Kate Dreyer 标签: Ad Impressions, Ad Validation, Advertising, Cross Media

博客 三月. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... 阅读更多

方法: Eli Goodman 标签: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

视频 二月. 13, 2014 | Share

Serge Matta talks to BeetTV about the partnership between comScore and Google

Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. View

Featuring: Serge Matta 标签: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, 视频

新闻发布 一月. 29, 2014 | Share

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. 阅读更多

方法: Andrew Lipsman 标签: Cross Media, Mobile, Multi-Platform, TV, 视频

新闻发布 一月. 27, 2014 | Share

comScore Announces Agreement with Nielsen to License PPM Television and Radio Data Pursuant to a Federal Trade Commission Decision and Order

comScore (NASDAQ: SCOR) today announced that, in accordance with the Federal Trade Commission’s Decision and Order dated September 20, 2013, it has signed an agreement to acquire and license certain assets related to cross-platform audience measurement services of Nielsen Audio (formerly Arbitron, Inc.), including television and radio data collected... 阅读更多

方法: Kate Dreyer 标签: comScore Financial News, Cross Media

介绍 十一月. 28, 2013 | Share

Online Measurement: What was measured, what we are measuring, what's next

During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. 阅读更多

方法: Jaime Agulló 标签: Advertising, Audience Measurement, Cookies, Cross Media, Multi-Platform

介绍 九月. 23, 2013 | Share Webanalytics: Turning Data into Insight

Webanalytics: Turning Data into Insight

For the BVDW Guided Tour, Thomas discussed (in German) the evolution of big data and how comScore Digital Analytix Multi-Platform helps clients make sense of this data and turn it into meaningful insights for their business. 阅读更多

标签: Big Data, Cross Media, Mobile

介绍 九月. 19, 2013 | Share Crack the Code on Cross-Platform

Cross-Platform: A Reality Check

comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. 阅读更多

方法: Gian Fulgoni 标签: Advertising, Cross Media, Mobile, Retail, TV

介绍 四月. 30, 2013 | Share Smartphones and tablets now drive 1 in 3 minutes spent online.

Brave New Digital World: From Content to Commerce

As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. 阅读更多

方法: Gian Fulgoni 标签: Audience Measurement, Cross Media, Media & Entertainment, Multi-Platform, Retail, Smartphone, Tablets

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