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博客 九月. 25, 2015 | Share

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobile

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobile

Earlier this week comScore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with them. If there was one single finding that has the most far-reaching implications, it’s that in the past year multi-platform digital audiences for the... 阅读更多

博客 九月. 23, 2015 | Share

How the Power of Habit Drives Mobile App Usage

How the Power of Habit Drives Mobile App Usage

Earlier this week comScore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with them. Through our thorough investigation of how people use apps, one of the most common themes that cropped up was just how important the power of habit... 阅读更多

视频 九月. 22, 2015 | Share

Millennial habits

Millenial habits

Millennials are heavy digital and social users and Facebook is the mobile king, Gian Fulgoni talks through the details on CNBC. 查看

新闻发布 九月. 22, 2015 | Share

comScore’s 2015 U.S. Mobile App Report Available for Download

comScore’s 2015 U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today published The 2015 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S. 阅读更多

白皮书 九月. 22, 2015 | Share

The 2015 U.S. Mobile App Report

The 2015 U.S. Mobile App Report

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media... 阅读更多

视频 八月. 3, 2015 | Share

Digital advertising may be top media category in 2016: Report

Digital advertising may be top media category in 2016: Report

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses mobile advertising and the role Facebook plays in the digital ad space on CNBC Exclusive. 查看

博客 四月. 2, 2015 | Share

Which Social Networks Have the Most Engaged Audience?

Multi-Platform Audience Penetration vs. Engagement of Leading Social Networks

Last week comScore released the 2015 U.S. Digital Future in Focus, our annual report highlighting the key digital trends of 2014 with an eye towards what they mean for the coming year. Social media remains one of the paramount digital topics, as leading platforms continue to attract huge audiences and account for an increasingly large share of consumers’... 阅读更多

视频 一月. 23, 2015 | Share

App Wars: Does the little guy have a chance against Facebook, Apple & Google?

App Wars

It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance. 查看

视频 一月. 22, 2015 | Share

How Facebook (and Twitter) are mastering mobile

Gian Fulgoni on Mobile Advertising

Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile. 查看

视频 一月. 20, 2015 | Share

America's staggering mobility madness

Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, comScore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the most users. 查看