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Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 四月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 四月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 五月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Whitepaper 十二月. 9, 2013 | Share 2013 Venezuela Digital Future in Focus

2013 Venezuela Digital Future in Focus

comScore presents the 2013 Venezuela Digital Future in Focus, its report on prevailing trends in changing digital behavior, including a special review of social media, online shopping, banking and government. 阅读更多

方法: Ana Laura Zain 标签: Audience Measurement, Banking, e-Commerce, Government, Social

博客 十一月. 4, 2013 | Share

Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. 阅读更多

方法: Susan Engleson 标签: Government, Health, Web Analytics, Web Traffic

新闻发布 四月. 16, 2012 | Share

comScore and i360 Team Up to Provide Digital Marketing Insights for Political Campaigns and Advocacy Groups

comScore, Inc. (NASDAQ: SCOR) today announced a collaboration with i360, a leading data and technology resource for the pro-business political and advocacy community, to provide insights into the online behavior of the U.S. voting public through Segment Metrix 2.0™, comScore’s next-generation audience-segmentation tool. As one of the third-party... 阅读更多

方法: Carmela Aquino 标签: Government

Datagem 三月. 28, 2011 | Share

Political Party Affiliation Varies Among U.S. News Sites

The websites of certain top news brands reveal skews in content consumption by party affiliation. A majority of pages at FoxNews.com are read by Republicans, Democrats account for the preponderance of page views at MSNBC.com, and CNN attracts the most attention from Independents and those not affiliated with a particular political party. 阅读更多

方法: Adam Lella 标签: Elections, Government, Newspapers

博客 十一月. 17, 2010 | Share

What Role Should the Government Play in Our (Searching) Lives?

Last Tuesday was Election Day (I voted, I promise!) in the U.S. One of the most prevalent themes on the campaign trail this year was the size and role of the federal government. All of the recent coverage got me thinking about how, even though many Americans would like to see government play a more limited role, it has always served an important function... 阅读更多

方法: Eli Goodman 标签: Government, 搜索

博客 八月. 4, 2009 | Share

Government 2.0: Digital Measurement = Better Management

Early in my career, I had the distinct pleasure to work side by side with John Little, Institute Professor and the Chair of Management Science at the MIT Sloan School of Management. John is the quintessential quantitative marketer, and is widely considered to be one of the founders of marketing science with his work in the area of promotional spending... 阅读更多

方法: Dan Lackner 标签: Government

新闻发布 十一月. 15, 2004 | Share

25 Million Americans Visited Politics Sites in the Final Month of the Presidential Race

RESTON, Va., Nov. 15, 2004 – comScore Media Metrix today released its monthly analysis of online consumer behavior, reporting that more than 25 million Americans – roughly one out of every six Internet users – visited the Politics category in October 2004. With each of the candidates’ Web sites earning the number one spot in three of the last... 阅读更多

方法: Andrew Lipsman 标签: Android, Elections, Government,

新闻发布 十一月. 2, 2004 | Share

Media Alert: Traffic to Campaign Sites Skyrockets on Election Eve

RESTON, Va., Nov. 2, 2004 – comScore Networks today released an overnight analysis of Web visitation related to today’s election. The analysis found that both Senator Kerry and President Bush’s campaign web sites saw dramatic traffic increases yesterday (Monday, November 1). 阅读更多

方法: Andrew Lipsman 标签: Elections, Government,

新闻发布 十月. 25, 2004 | Share

New Poll Shows Women’s Vote Critical in Final Days

RESTON, Va., Oct. 25, 2004 – A poll conducted by comScore Networks, Inc. has determined that President George W. Bush holds a narrow 1.7% lead among women voters nationwide. Yet Senator John Kerry holds a slim lead in two of three key battleground states. Kerry leads among women voters in Florida (50.0% to 45.5%) and Pennsylvania (50.0% to 44.0%),... 阅读更多

方法: Andrew Lipsman 标签: Elections, Government,

新闻发布 十月. 21, 2004 | Share

MEDIA ADVISORY: The Race for the Women’s Vote Too Close to Call

What: Release of a new poll of American women regarding 2004 election voting plans, opinions of the candidate’s wives, and other key issues and attitudes affecting the election. The poll was conducted by comScore Networks, a leading market research and polling firm, between October 16 and 20th. Results include breakouts by martial status and three... 阅读更多

方法: Andrew Lipsman 标签: Demographics, Elections, Government,

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