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Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 五月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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博客 十一月. 4, 2013 | Share

Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. 阅读更多

方法: Susan Engleson 标签: Government, Health, Web Analytics, Web Traffic

博客 十月. 7, 2013 | Share U.S. Unique Visitors to Healthcare.gov

Healthcare.gov Sees Massive Traffic Spike, Reaching 2.5 Million Americans on 1st Day

With the Health Insurance Marketplace open to the public as of a few days ago, there have already been a number of reports about the massive amount of web traffic the Marketplace is experiencing. Indeed, comScore data confirm the considerable early interest in the Marketplace among American s seeking information about their health insurance options... 阅读更多

方法: Susan Engleson 标签: Health, Web Analytics

新闻发布 七月. 31, 2013 | Share

comScore Introduces Digital Measurement of Health Insurance Exchanges

comScore, Inc. (NASDAQ: SCOR) today announced the introduction of a new service that provides detailed, aggregated and anonymous online usage metrics for the new health insurance marketplace, which opens October 1, 2013 as part of the Affordable Care Act. This new service will offer comprehensive insights into the entire online health insurance acquisition... 阅读更多

方法: Kate Dreyer 标签: Finance, Health

新闻发布 六月. 25, 2013 | Share

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

comScore, Inc. (NASDAQ: SCOR) today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore’s permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical... 阅读更多

方法: Kate Dreyer 标签: Health, Pharma

Whitepaper 六月. 20, 2013 | Share 2013 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

2013 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

comScore, Inc., in conjunction with Evolution Road, is releasing the Seventh Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. Released annually, these benchmarks provide the ongoing context needed to develop a more comprehensive understanding of the incremental effect of online marketing activities within the pharmaceutical... 阅读更多

方法: John Mangano 标签: Health, Pharma

新闻发布 三月. 27, 2013 | Share

24 Percent of Mexican Internet Users Visited Health Sites in February 2013

comScore today released an analysis of visitation to Health sites in Mexico based on insights from its comScore Media Metrix service. The study found that the Mexican audience for Online Health sites reached 5.8 million visitors in February, representing 24 percent of the total online population. The study also revealed that Grupo Multicolor was the... 阅读更多

方法: Ana Laura Zain 标签: Health, Internet Use,

新闻发布 十二月. 3, 2012 | Share

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

comScore, Inc. (NASDAQ: SCOR) today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’... 阅读更多

方法: Carmela Aquino 标签: Health, Mobile, Pharma

介绍 八月. 9, 2012 | Share

Pixels, Patients and Prevention: How Today’s Consumers Are Using the Internet to Manage their Health

This presentation explores the growth in online health information consumption over the past few years across search, video, and mobile communications using audience measuring tools. This data is used to provide insight into the use of the Internet for health-related activities from the perspective of various audiences. 阅读更多

标签: Health, Pharma

博客 二月. 9, 2012 | Share

How the Next Generation Consumes Online Health

Today’s generation of teenagers and young adults represents a unique class of Internet users, born with the web at their fingertips and an innate ability to navigate it with agility. For this generation, the Internet was not a new technology upending other modes of communication – it was the norm. Most grew up learning to seek out information primarily... 阅读更多

方法: John Mangano 标签: Health, Pharma, Social

博客 八月. 15, 2011 | Share

Despite Reports of Decline, Health Websites Retain Popularity

Are online health websites really experiencing a slowdown in visitation? Contrary to recent survey findings reporting a decline, comScore shows that overall visitation to health websites has never been stronger. Ever since consumers gained unprecedented access to a wealth of information on the Internet, the demand for health and pharmaceutical information... 阅读更多

方法: John Mangano 标签: Health, Pharma, Web Traffic

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