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Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

2014 U.S. Digital Future in Focus
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 四月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 四月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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博客 四月. 3, 2014 | Share Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... 阅读更多

方法: Kate Dreyer 标签: Ad Impressions, Ad Validation, Advertising, Cross Media

博客 三月. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... 阅读更多

方法: Eli Goodman 标签: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

视频 二月. 13, 2014 | Share

Serge Matta talks to BeetTV about the partnership between comScore and Google

Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. View

Featuring: Serge Matta 标签: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, 视频

新闻发布 一月. 29, 2014 | Share

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. 阅读更多

方法: Andrew Lipsman 标签: Cross Media, Mobile, Multi-Platform, TV, 视频

新闻发布 一月. 27, 2014 | Share

comScore Announces Agreement with Nielsen to License PPM Television and Radio Data Pursuant to a Federal Trade Commission Decision and Order

comScore (NASDAQ: SCOR) today announced that, in accordance with the Federal Trade Commission’s Decision and Order dated September 20, 2013, it has signed an agreement to acquire and license certain assets related to cross-platform audience measurement services of Nielsen Audio (formerly Arbitron, Inc.), including television and radio data collected... 阅读更多

方法: Kate Dreyer 标签: comScore Financial News, Cross Media

介绍 十一月. 28, 2013 | Share

Online Measurement: What was measured, what we are measuring, what's next

During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. 阅读更多

方法: Jaime Agulló 标签: Advertising, Audience Measurement, Cookies, Cross Media, Multi-Platform

介绍 十一月. 21, 2013 | Share IAB conference

French Digital Overview

In this presentation given at IAB conference 2013, comScore provides a French overview of digital landscape, including data about the way French people use internet, what consumers do with their smartphones in a retail store, the impact of multi-platform and best growth in mobile category. 阅读更多

标签: m-Commerce, Marketing Research, Media & Entertainment, Mobile, Multi-Platform

介绍 十一月. 5, 2013 | Share Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

This presentation features an update from ESPN and comScore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date from the project. 阅读更多

标签: Engagement, Media & Entertainment, Mobile, Tablets

新闻发布 十月. 14, 2013 | Share

comScore Releases the “2013 Japan Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR) today released the 2013 Japan Digital Future in Focus report. The report provides a comprehensive overview of the Japanese digital market and examines how the prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce are defining the current marketplace and what these trends... 阅读更多

方法: Amarpal Singh 标签: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile

介绍 十月. 14, 2013 | Share

2013 Japan Digital Future in Focus

comScore presents the 2013 Japan Digital Future in Focus, its report highlighting prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce. 阅读更多

方法: Amarpal Singh 标签: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile

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