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Market Ranking 十二月. 18, 2014 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for November 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 237.7 million unique... 阅读更多

介绍 十一月. 25, 2014 | Share

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World

LAC Travel Payments Day

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future. 阅读更多

Market Ranking 十一月. 21, 2014 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for October 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 236.1 million unique... 阅读更多

新闻发布 十一月. 4, 2014 | Share

comScore Provides Integration with Lotame’s DMP through its Digital Analytix® Platform

comScore, Inc. and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data. 阅读更多

Market Ranking 十月. 22, 2014 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for September 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for September 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 233.2 million... 阅读更多

Market Ranking 九月. 18, 2014 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for August 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for August 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 233.1 million unique... 阅读更多

新闻发布 九月. 3, 2014 | Share

comScore Rated Strong Performer in TrustRadius Digital Analytics TrustMap™ for Enterprises

comScore, Inc. (NASDAQ: SCOR) announced that its Digital Analytix® Multi-Platform was rated a strong performer for Enterprises (>500 Employees) in TrustRadius' first ever Buyer’s Guide to Digital Analytics Software. Digital Analytix received a higher ‘average likelihood to recommend rating among enterprises’ than Webtrends, IBM Digital Analytics,... 阅读更多

博客 九月. 2, 2014 | Share

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong. Here are a few of the metrics being measured incorrectly or not addressed at all by traditional analytics providers. 阅读更多

新闻发布 八月. 5, 2014 | Share

Yahoo Ensures and Verifies Audience Delivery Using comScore

Today Yahoo (NASDAQ: YHOO) announced that advertisers can now buy campaigns, direct or programmatically, that ensure and verify audience delivery for display and video using comScore (NASDAQ: SCOR) vCE®. Yahoo is the first publisher to fully integrate vCE throughout its ad buying and reporting platforms in an effort to unify all available data for... 阅读更多

博客 七月. 28, 2014 | Share

IAB Peru Interviews Jodi McDermott, comScore Group VP

IAB Peru Interviews Jodi McDermott comScore Group VP

comScore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our efforts and their results are unknown, misunderstood or lack the ability to be improved. 阅读更多