见解


搜索

Multi-Platform 美国
Data Gem 三月. 3, 2015 | Share

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video Viewing

TV and Video everywhere

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content owners to get credit for these audiences and for advertisers to accurately plan multi-platform campaigns, the ecosystem must transact on consistent and trusted... 阅读更多

Market Ranking 二月. 24, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for January 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for January 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241 million unique... 阅读更多

视频 二月. 17, 2015 | Share

Time spent online by the numbers

Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms. View

Market Ranking 一月. 27, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for December 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 238.3 million unique... 阅读更多

博客 一月. 27, 2015 | Share

Solving the Multi-Platform Video Measurement Challenge

Solving the Multi-Platform Video Measurement Challenge

Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with faster 4G internet speeds have fueled explosive growth. Predictably, consumers have altered their TV viewing habits to reap the benefits of increased content... 阅读更多

新闻发布 一月. 20, 2015 | Share

comScore Announces U.S. Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Devices

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of Video Metrix® Multi-Platform that will provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audience measurement for content owners, agencies and advertisers. This evolution of comScore’s leading digital video measurement product, Video Metrix®, will enable... 阅读更多

Market Ranking 十二月. 18, 2014 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for November 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 237.7 million unique... 阅读更多

介绍 十一月. 25, 2014 | Share

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World

LAC Travel Payments Day

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future. 阅读更多

Market Ranking 十一月. 21, 2014 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for October 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 236.1 million unique... 阅读更多

新闻发布 十一月. 4, 2014 | Share

comScore Provides Integration with Lotame’s DMP through its Digital Analytix® Platform

comScore, Inc. and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data. 阅读更多