comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. 阅读更多方法: Hélène Azevedo 标签: Audience Measurement, Multi-Platform, Newspapers, Smartphone, Tablets
comScore, Inc. (NASDAQ: SCOR) today released a report highlighting online news readership in India based on data from its comScore Media Metrix service. The report showed that there has been significant growth in daily readership of news and information content in the past year, with an increase of 34 percent to 9.4 million average daily visitors to... 阅读更多方法: Amarpal Singh 标签: Newspapers, Rankings
A Digital Month in Colombia: What are the 10 million internet users in Colombia spending their time on?
The most popular online activity in Colombia during the month of July was Social Networking, accounting for nearly 7 hours on average per visitor. Colombians also spent their time visiting Multimedia sites reaching 3 hours that month. 阅读更多方法: Ana Laura Zain 标签: Banking, Media & Entertainment, Newspapers, Retail, Social, Sports, Travel
In this webinar, Jaime Aguló discussed key findings from our 2013 Spain Digital Future in Focus report. It presents an overview of the Spanish market to identify the key trends in internet usage, mobile, online video and social media that are defining the digital landscape in Spain. 阅读更多方法: Jaime Agulló 标签: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, Newspapers, 视频, Retail, 搜索, Smartphone, Social, Tablets, Twitter
In this webinar, Mike Shaw and Ayaan Mohamud gave a comprehensive overview of the key trends shaping the digital landscape in Europe. The presentation covered the 18 European markets measured by comScore and highlighted key trends in internet usage, digital advertising, mobile, online video and search from the 2013 Europe Digital Future in Focus report.... 阅读更多方法: Ayaan Mohamud, Mike Shaw 标签: Ad Impressions, Advertising, Banking, Connected Devices, e-Commerce, Mobile, Multi-Platform, Newspapers, 视频, Retail, 搜索, Smartphone
The days of simple digital consumption are over. People continue to use PCs, but now over 10% of digital hits in Italy come from non-computer platforms, and that number has dramatically increased in the last year alone. The digital experience is scattered across a number of different devices and platforms, all of which demand high-quality, objective... 阅读更多标签: Ad Impressions, Advertising, Connected Devices, e-Commerce, Mobile, Multi-Platform, Newspapers, 视频, Retail, 搜索, Smartphone
In this webinar, Delphine Gatignol discussed key findings from our 2013 France Digital Future in Focus report. French consumers are more digitally-engaged than ever before and their usage of connected devices is re-defining the French media landscape. 阅读更多方法: Delphine Gatignol, Hélène Azevedo 标签: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, Newspapers, 视频, Retail, 搜索, Smartphone, Social, Tablets, Twitter
In this presentation, comScore Managing Director, Brazil & Vice President, Latin America Alex Banks provides a comprehensive overview of the latest trends across the Brazilian digital landscape. 阅读更多方法: Ana Laura Zain 标签: Ad Impressions, Audience Measurement, e-Commerce, Facebook, Google, Internet Use, LinkedIn, Media & Entertainment, Mobile, Newspapers, 视频, , Rankings, Retail, 搜索, Shopping, Smartphone, Tablets, Twitter, VEVO, YouTube
The Digital Analytix Office Link functionality gave Wegener the unrivaled ability to use applications that its editorial staff uses everyday to communicate data trends and performance to goal for its key performance indicators. 阅读更多标签: Media & Entertainment, Microsoft, Newspapers, Web Analytics
comScore presents the 2012 Belgium Digital Future in Focus, a report summarizing the prevailing trends in web usage, demographics, social media and search that are defining the digital landscape in Belgium. 阅读更多标签: Facebook, Newspapers, Retail, 搜索, Shopping, Social, Web Traffic