见解


搜索

Web Analytics 美国
新闻发布 十一月. 12, 2014 | Share

comScore Selected as Web, Mobile and Video Analytics Provider for UK Broadcaster

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that comScore Digital Analytix has been selected by the BBC as the source of analytics across the entirety of its digital content, including web, mobile and video content for both domestic and global services. 阅读更多

新闻发布 十一月. 4, 2014 | Share

comScore Provides Integration with Lotame’s DMP through its Digital Analytix® Platform

comScore, Inc. and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data. 阅读更多

博客 十月. 21, 2014 | Share

How to Avoid the Creep Factor with IoT Technology?

How to Avoid the Creep Factor with IoT Technology

Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and digital campaign test and target strategies. But one of the most spirited debates came during the Internet... 阅读更多

博客 九月. 10, 2014 | Share

Digital Analytix® Rated Strong Performer by TrustRadius

Digital Analytix Rated Strong Performer by TrustRadius

comScore was excited to announce last week that our digital media solutions platform, Digital Analytix was rated as a ‘Strong Performer’ in the TrustRadius Digital Analytics TrustMap™ for Enterprises in their first ever Buyer’s Guide to Digital Analytics Software. The report revealed that Digital Analytix received a higher ‘average rating... 阅读更多

新闻发布 九月. 3, 2014 | Share

comScore Rated Strong Performer in TrustRadius Digital Analytics TrustMap™ for Enterprises

comScore, Inc. (NASDAQ: SCOR) announced that its Digital Analytix® Multi-Platform was rated a strong performer for Enterprises (>500 Employees) in TrustRadius' first ever Buyer’s Guide to Digital Analytics Software. Digital Analytix received a higher ‘average likelihood to recommend rating among enterprises’ than Webtrends, IBM Digital Analytics,... 阅读更多

博客 九月. 2, 2014 | Share

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong. Here are a few of the metrics being measured incorrectly or not addressed at all by traditional analytics providers. 阅读更多

博客 七月. 28, 2014 | Share

IAB Peru Interviews Jodi McDermott, comScore Group VP

IAB Peru Interviews Jodi McDermott comScore Group VP

comScore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our efforts and their results are unknown, misunderstood or lack the ability to be improved. 阅读更多

博客 三月. 19, 2014 | Share

Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digital Analytics Association

Digital Analytix Multi-Platform Awarded

Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium). This award is not only an incredible honor for us, but is a testament to comScore’s commitment to innovation in web analytics. 阅读更多

博客 三月. 14, 2014 | Share

The Multi-Platform Majority is Here to Stay, and What This Means for Your Web Analytics

The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t that the measurement practices of the digital world are flawed, it’s that the inputs themselves... 阅读更多

介绍 二月. 13, 2014 | Share

Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority

digital analytics marketing to multi-platform majority

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. 阅读更多