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Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 四月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 四月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 五月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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博客 十一月. 21, 2013 | Share

Four Digital Trends to Watch this Holiday Shopping Season

The trees may not be trimmed nor the menorahs lit (yet!), but the 2013 online holiday shopping season is already well underway. While we’re predicting a combin ed 14-17% growth in holiday desktop e-commerce and mobile commerce vs. last year, we’re tempering our expectations a bit thanks to discretionary spending being squeezed and six fewer shopping... 阅读更多

方法: Kate Dreyer 标签: Black Friday, Holiday Shopping, m-Commerce, Pinterest, Retail

介绍 十一月. 21, 2013 | Share IAB conference

French Digital Overview

In this presentation given at IAB conference 2013, comScore provides a French overview of digital landscape, including data about the way French people use internet, what consumers do with their smartphones in a retail store, the impact of multi-platform and best growth in mobile category. 阅读更多

标签: m-Commerce, Marketing Research, Media & Entertainment, Mobile, Multi-Platform

博客 十一月. 19, 2013 | Share Crystal Ball 5 Bold Predictions for the 2013 Holiday Season

Crystal Ball: 5 Bold Predictions for the 2013 Holiday Season

With Thanksgiving, Black Friday and Cyber Monday inching ever closer, the 2013 holiday season is nearly upon us. With many stakeholders eager to gain some foresight as to what this season might have in store, we at comScore decided to take out our crystal ball and make five bold predictions about what headlines w e’re likely to see by the time the... 阅读更多

方法: Adam Lella 标签: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, m-Commerce

介绍 十一月. 13, 2013 | Share

State of the U.S. Online Retail Economy in Q3 2013

E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... 阅读更多

方法: Andrew Lipsman, Gian Fulgoni 标签: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Social

新闻发布 十一月. 8, 2013 | Share

comScore Reports $47.5 Billion in Q3 2013 Desktop-Based U.S. Retail E-Commerce Spending, Up 13 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR) today released its estimates of Q3 2013 U.S. desktop-based retail e-commerce sales. Q3 2013 sales grew 13 percent year-over-year to $47.5 billion, marking the sixteenth consecutive quarter of positive year-over-year growth and twelfth consecutive quarter of double-digit growth. M-commerce spending on smartphones and tablets... 阅读更多

方法: Adam Lella 标签: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Retail

新闻发布 十月. 21, 2013 | Share

1 in 7 European Smartphone Owners Make Online Purchases via their Device

comScore, Inc. (NASDAQ: SCOR) today released an overview of mobile phone usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. 阅读更多

方法: Ayaan Mohamud 标签: Audience Measurement, m-Commerce, Mobile, Retail, Shopping

Whitepaper 十月. 17, 2013 | Share Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might bring. This white paper will provide companies with important context for understanding how having the right tools and, in turn, digital insights will... 阅读更多

方法: Andrew Lipsman 标签: Audience Measurement, m-Commerce, Mobile, Multi-Platform, Web Analytics

介绍 十月. 10, 2013 | Share

Europe Digital Future in Focus 2013 - Russia

Sergey Onishenko presents the 2013 Europe Future in Focus focused on Russian market, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital media trends from Russia. 阅读更多

标签: Audience Measurement, Demographics, Internet Use, m-Commerce, Mobile

介绍 十月. 7, 2013 | Share The Multi-Screen Path to Purchasing

The Multi-Screen Path to Purchasing

Today’s consumer is more and more likely to engage with digital content on multiple devices. Even more intriguing are the implications of mobile devices and the user’s ability to access content on-the-go. As new purchasing channels open up, it is important for brands to present a unified presence across platforms. 阅读更多

方法: Kevin Levitt 标签: e-Commerce, m-Commerce, Multi-Platform, Retail, Shopping

博客 八月. 27, 2013 | Share 5 Things Every Marketer Should Know About Mobile Commerce

5 Things Every Marketer Should Know About Mobile Commerce

Despite the undeniable surge in adoption of smartphones and tablets over the past five years, until recently any talk of the impending tidal wave of mobile commerce (m-commerce) has mostly been overstated. As we often see with forecasts about emerging technologies, a sense of irrational exuberance can cause predictions to get out ahead of the realities... 阅读更多

方法: Andrew Lipsman 标签: m-Commerce, Mobile, Multi-Platform, Retail

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