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OMMA Metrics and Measurement


日期;日子 二月 24, 2010
地方 New York Marriott Marquis
New York, NY
United States
发言者;演讲者 Josh Chasin, Chief Research Officer, comScore, Inc.
会议时间 9:45 a.m. - 10:30 a.m.
描写(文字)

Course Collision

Audience measurement firms and Web Analytics vendors are on a slow course collision with each other. This past year we have seen hybrid methods of data collection augment the traditional panel and partnerships within the space strengthen the ability for marketers to measure planning through execution on their campaigns. This panel discussion of industry leaders will focus on helping the audience understand the evolution of the space and the cohesion within the analytics supply chain.