| 日期；日子 |
三月 23, 2010
|
|
| 地方 |
Marriott Marquis
New York City, NY
United States
|
| 发言者；演讲者 |
Gian Fulgoni, Chairman and Co-Founder, comScore, Inc.
|
| 会议时间 |
3:30 p.m. - 5:00 p.m.
|
| 描写（文字） |
Moderator: Innovation in TV/Internet Measurement
How TV Ad Viewing Impacts Online Search
Learn about NBC and Google’s unique technique for analyzing the impact of TV ads on online search.
Monetizing & Extracting Marketing Productivity from TV Audience Measurement
Learn how TRA and CBS merged second-by-second TV set-top box tuning data with verified offline purchasing behavior to improve adspend ROI.
Evaluating TV Ad Campaigns Using Set-Top Box Data
Learn how Google is transforming set-top box data into meaningful metrics for measuring how the audience you want is responding to the ads you |
Conference Registration and Additional Information
