日期；日子: 七月 8, 2009
发言者；演讲者: Evan Neufeld
事件: comScore Webinar
Mobile advertising is still in its infancy but it is expected to grow to $5.7 billion in the next five years. Where are the early successes and how can you profit from this personal and highly targetable platform?
Evan Neufeld, Vice President of Mobile Advertising, reviews the still shifting ground of the mobile marketplace with insights grounded in a deep understanding of consumer trends, marketplace developments, and best practices.
During this webinar, Evan reviews key consumer usage and adoption trends that are helping to make the mobile environment an effective marketing platform, including:
- How has the explosion in mobile applications impacted mobile marketing practices?
- What impact will this most recent wave of smart phones have on mobile video and other more immersive adverting environments?
- What types of advertising works best on "dumb" phones?
- Which marketers are actually advertising in mobile and which sellers are attracting the most revenue?
