日期；日子: 五月 20, 2010
发言者；演讲者: Alex Banks
事件: UBS Access: Expert Conference Call
Latin America is home to the fastest-growing Internet audience in the world. With this impressive growth expected to continue and more users turning from Internet cafes to home and work computers, e-commerce adoption is poised to accelerate across the region.
In this presentation, Alex Banks takes a detailed look at the latest trends in e-commerce across Latin America with a particular focus on the region’s largest market, Brazil.
The presentation will focus on:
- How Latin America stacks up against other regions in terms of overall Internet usage and e-commerce utilization
- Recent e-commerce trends in Latin America
- What subcategories and brands are finding success in the online retail space
- A focused look at the current state of online retail in Brazil
