日期；日子: 八月 11, 2011
发言者；演讲者: Eli Goodman, comScore Search Evangelist & Josh Shatkin-Margolis, CEO, Magnetic
事件: comScore Webinar
Today, search ads represent the highest performing ads on the internet, perhaps the world. In fact, in June 2011, US internet users ran over 27 billion searches; however, only 4% of a user's time is actually spent in the search engine, while 96% of their time is spent on content, commerce and communication sites. The question becomes, "how do you take the power of search and apply it to display, where users spend a majority of their time?" It's simple, search retargeting.
Learn about the changing role of the search engine and what this means for you.
Gain intelligence that you can implement right away:
- Understanding the synergy between search ads and display ads
- How to leverage search data and creative opportunities beyond the search engine
- Tactical insights on how to run effective search retargeting within your own campaigns
