.在线视频爆炸性的发展使您对目标受众的理解和在线视频观看市场能见度成为关键。
comScore的仪表板中心统一方法是人们早就翘首以待的线视频测量方案。有这一综合性的在线视频测量服务,CBS互动有能力准确的深入了解其许多形式的视频收视率。
David Poltrack
CBS有限公司的首席研究官员和 CBS Vision 和CBS Worldwide的总裁
comScore’s use of the new panel-centric hybrid methodology was our impetus to begin using the Video Metrix service. It combines comScore’s panel that provides the people-level data with census-side stream measurement, both essential ingredients to providing an accurate accounting of consumers’ use of online video in the digital marketplace.
John Sollecito
Vice President, Digital Music and Media Research, MTV
We use comScore Video Metrix to educate promotional partners at studios and record labels on the effectiveness and reach of streaming video content.
Jed Horowitz
Managing Member, Video Detective, LLC.
I applaud comScore for its continued innovation in producing the metrics that are needed to help move the advertising industry forward.
David Poltrack
President, CBS VISION, Chief Research Officer, CBS Corporation
从广告和高端电视计划到病毒视频和联合流量,Video Metrix提供最准确全面的全球在线视频活动的客观深入的了解。YouTube合作伙伴报告对独特的浏览者进行量化,并在不同的YouTube渠道上提供人口统计特征和态度特征。
按电视时段划分视频收看活动,以便制定更好的跨媒体规划。交互操作也很重要。Video Metrix使用强大的期间测量来展现观看在线视频所占用的时间以及把广告和视频内容相分离的独特的能力。
这可以帮助您绕过杂乱的广告,有效的定位参与区域最多的新受众。