comScore 公司的产品和服务被许多世界领先企业广泛用来帮助他们更好地了解、利用并受益于快速发展的全球网络。
产品索引
Action LiftcomScore Action Lift 可向广告网络、发布商、广告商和代理商提供验证、修改和改善其在线营销投资所需的可量化客观情报 |
Ad MetrixcomScore Ad Metrix 提供极具竞争性的有用情报，可用于跟踪陈列式广告、报告基于关键人物的度量以及发掘基于特定情境的独特分析信息。 |
Ad Metrix MobilecomScore Ad Metrix Mobile 可让广告商、代理商和发布商识别哪些广告商正在运行移动陈列式促销活动，在何处运行这些促销活动，以及由哪些广告服务器负责投递广告。 |
Benchmarking StudiescomScore Benchmarking Studies 可让营销人员全面了解客户在线广告媒体消费、详细的网站访问趋势及其它在线活动。 |
Brand MonitorcomScore Brand Monitor offers several advantages over traditional trackers. Incorporation of the validated Share of Choice metric not only provides a direct tie to sales at the individual respondent level, but also enables immediate identification of brand and category key performance indicators. |
Brand Survey LiftcomScore Brand Survey Lift 可利用严格的测试和控制方法来测量在知晓度、回忆度、购买意图以及消费者的态度转变等方面的提升表现，以量化促销活动的品牌效应。 |
Campaign Essentials + AdXposeThe synergistic benefits of AdEffx Campaign Essentials™ + AdXpose® provide a truly comprehensive campaign validation suite that enables more accurate, confident and holistic measurement of audience and ad delivery. This new validation solution helps to ensure that ads are delivered InView to the desired audience in a brand safe enviroment.
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Campaign R/FcomScore Campaign R/F 向媒体规划者和购买者提供了在线到达率与频率度量，以便他们能够按站点逐一分析或跨媒体平台分析在线广告计划。 |
Certifica MetriccomScore Certifica Metric is the most complete Web Analysis service in Latin America. It employs a measurement methodology based on IAB international norms to display valuable reports for the analysis and comprehension of 100% of the traffic received on your website, along with control panels that can be set up with page views, visitors, sessions and traffic projections. |
comScore MarketercomScore Marketer 通过直接分析所有搜索引擎的付费与有机搜索结果，可得出搜索策略。 |
Creative Pre-TestingcomScore Creative Pre-Testing is a comprehensive evaluation platform for individual creative executions and cross-media combinations. Applicable to both traditional and emerging media forms, and available across global markets, it provides a single, consistent framework for your pre-launch assessment needs. |
Customer Satisfaction StudiescomScore Customer Satisfaction Studies 可向营销人员提供其所需的强大分析数据，以量化某一特定产品或服务在满足客户期望方面的客户满意度。 |
Device EssentialscomScore Device Essentials™ is the only solution of its kind to provide insight into digital traffic across all devices worldwide, offering detail into device characteristics, connection type, and geography. |
e-Commerce MeasurementcomScore e-Commerce Measurement 属于行业标准，可提供最精确、最及时和最全面的消费者在线购物及花销行为概览。 |
Early-Stage ScreeningcomScore Early-Stage Screening evaluates and sorts the strongest creative elements within a set. Specifically, the solution provides insight into the likelihood of an ad concept to influence consumer purchase behavior as well as its ability to connect with consumers on both a rational and an emotional level. |
FocusSitecomScore FocusSite 通过利用一种独特的在线讨论技术，可在短短几天内吸引一大批位于不同地理位置的调查参与者，从而消除传统重点群组调查所固有的缺陷。 |
GSMA Mobile Media Metrics (MMM)Mobile internet usage is accelerating, driven by the rise of the smartphone. The media industry demanded comprehensive and granular measurement. In response, O2, Vodafone, Orange, T-Mobile, 3 and the GSM Association (GSMA)—the mobile operators’ industry trade body—are publishing the next generation of media reporting in partnership with comScore in the U.K. |
Media Metrix SuitecomScore Media Metrix 套装利用业界领先的 comScore 固定样本组向媒体规划者、购买者和销售人员提供进行重大商业决策时所需的市场情报和信心。 |
Media PlannercomScore Media Planner 可将来自多个 comScore 来源的数据整合到一个强大的界面，以支持完整连续的媒体规划流程。 |
Mobile AdvisorcomScore Mobile Advisor is a quarterly report that provides a topline view of the state of the mobile media market. Mobile Advisor organizes key facts about the rapidly-evolving mobile industry, highlighting important industry trends and dispelling common misconceptions. |
Mobile MetrixcomScore Mobile Metrix 可直接并持续性监控移动设备的用户行为，从而能对移动网络浏览情况进行前所未有地深入分析。 |
MobiLenscomScore MobiLens 通过结合手机消费者行为、内容商品促销和设备功能，可针对美国及欧洲移动媒体领域提供空前的分析数据。 |
Offline Sales Lift通过将 comScore 固定样本组的数据与第三方数据库匹配，comScore Offline Sales Lift 可从多个角度审视在线营销对离线购买的影响。 |
Online Sales LiftcomScore AdEffx Online Sales Lift™ measures the impact of online advertising on e-commerce sales over time, including consumers’ latent purchase behaviors which cannot be captured by click- or cookie-based metrics. Online Sales Lift measures sales impact across all sites on the Internet, allowing marketers to get a complete view of their online market share. |
Persuasion ResearchcomScore Persuasion Research 可对网站设计和沟通策略的效果以及网站访客的行为和人口统计数据进行深入分析。 |
Plan MetrixcomScore Plan Metrix 是唯一提供互联网用户的网站访问信息及其生活方式、兴趣、态度和产品偏好等相关详细调查信息的单一资料来源数据库。 |
Plan Metrix MobilecomScore Plan Metrix Mobile, an extension of the industry-leading comScore Plan Metrix® service, provides an unparalleled view of the mobile consumer by combining reported mobile behavior and key mobile device ownership characteristics with comprehensive attitudinal, lifestyle and product usage information. |
qSearchcomScore qSearch 可捕获位于全球 37 个国家和地区的 150 多家搜索企业上的消费者搜索行为，从而可真正意义上全方面地测量消费者的搜索活动。 |
Segment Metrix 2.0comScore Segment Metrix 2.0 provides actionable insights into the online behavior of Internet users across a variety of robust industry-leading segmentation schemes, helping marketers and publishers understand the online behavior of their target audiences. |
Social EssentialscomScore Social Essentials™ helps quantify social media marketing efforts by providing insight into the demographic and behavioral composition of your social media audience, the reach and frequency of social media brand impressions, intelligence on your competition, and the ability to tie social media exposure to desired consumer behaviors including brand engagement and spending propensity. |
Strategy EvaluationcomScore Strategy Evaluation identifies the best core messaging prior to incurring the expense of creative development. The use of a a barebone video or white-card stimulus isolates the underlying sales strategy from executional elements, providing a firm foundation on which executions for all media types can be built. |
validated Campaign EssentialscomScore validated Campaign Essentials (vCE) is a holistic solution for complete campaign delivery validation and in-flight optimization. Unlike existing single-point solutions, vCE provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of fraudulent delivery. |
Video MetrixcomScore Video Metrix 可提供透明的端到端视频测量，以确保在在线视频市场中实现可测量性、增长和成功。 |
Video R/FcomScore Video R/F™ delivers online video reach and frequency metrics to media planners and buyers. |
