In today’s complex advertising environment, the ability to prove the effectiveness of online advertising is critical. Being able to quantify a campaign’s impact based on specific goals is a must. And, maximizing the return of every marketing dollar via these insights is a necessity.
Whether the objective is to increase online activity, lift brand perceptions or sell products online or in-store, AdEffx Lift & ROI Measurement solutions evaluate what works and which publishers, creatives and data providers are driving the greatest impact.
Lift & ROI Measurement is part of the comScore AdEffx end-to-end advertising effectiveness solution. Request a live demo.
Suite Products
Action LiftcomScore Action Lift 可向广告网络、发布商、广告商和代理商提供验证、修改和改善其在线营销投资所需的可量化客观情报 |
Brand Survey LiftcomScore Brand Survey Lift 可利用严格的测试和控制方法来测量在知晓度、回忆度、购买意图以及消费者的态度转变等方面的提升表现，以量化促销活动的品牌效应。 |
AdEffx Brand Survey Lift™ MobileAdEffx Brand Survey Lift™ (BSL) Mobile quantifies the brand impact of a mobile campaign, providing actionable insights into the effectiveness of advertising across the mobile web and applications. |
Offline Sales Lift通过将 comScore 固定样本组的数据与第三方数据库匹配，comScore Offline Sales Lift 可从多个角度审视在线营销对离线购买的影响。 |
Online Sales LiftcomScore AdEffx Online Sales Lift™ measures the impact of online advertising on e-commerce sales over time, including consumers’ latent purchase behaviors which cannot be captured by click- or cookie-based metrics. Online Sales Lift measures sales impact across all sites on the Internet, allowing marketers to get a complete view of their online market share. |
