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Connected Europe: How Smartphones and Tablets are Shifting Media Consumption


日期;日子: 一月 23, 2012

发言者;演讲者: Linda Abraham, Chief Marketing Officer, comScore, Inc.

事件: Digital Life Design (DLD)

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As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their desktop computer or laptop to connect to the internet. Today, a growing number of consumers are likely to access a variety of digital content across a multitude of devices on a daily basis.