Creating Smarter Media Plans

Creating Smarter Media Plans

Develop advanced skills with comScore tools to increase the speed and quality of the planning insights you offer at every step of your Media Planning process. comScore expert trainers weave case studies, group discussion and hands-on exercises for an intensive 1-day workshop.


Course objectives
Participants will become “power users” of comScore tools for Media Planning and by the end of the course should be:

  • Skilled with new approaches to competitive analysis, audience profiling and digital media selection
  • Able to evaluate audience duplication and cross-visiting
  • Able to accurately use the Reach Frequency tools
  • Expert in reading the comScore Dictionary
  • Aware of how campaign KPI’s align to comScore measures
  • Proficient with the definitions for key metrics in online visitation, display advertising and video reporting
  • Armed with tips for increasing the speed and quality of the planning insights gained from comScore syndicated tools

This course is ideal for Agency Media Planners or anyone responsible for planning digital media campaigns using comScore syndicated tools.   It is recommended that attendees have at least 6-months experience with comScore tools.

Course prerequisites
While there is no pre-requisite, less experienced users are encouraged to complete the Media Metrix Essentials webinar or video tutorial prior to attending this course.

Course delivery
Creating Smarter Media Plans is a full day intensive hands-on course (6 – 8 hours). This course can be delivered via the following methods:

  • Open enrollment: Live classroom training at one of the comScore offices.
  • InCompany: Live classroom training on-site. Recommended if more people from the same organization would like to attend this course. The trainer travels to your office to deliver the training.

Date and location
Currently no open enrolment sessions have been scheduled.

$695 USD
$695 CAD
£495 GBP
$8,826 MXN
$1.300.000 COP
Non-US prices exclude VAT. Group discounts are available

Register here for an open enrollment class or contact us to bring this course into your company.

If you have further questions, contact us today.