Start your engines.
The industry is about to advance.
Announcing a streamlined solution to panel and server data reconciliation that takes comprehensive audience measurement full circle. Driven by industry leaders comScore and Omniture, this solution leverages Omniture’s web analytics infrastructure to enable unified audience measurement via comScore Media Metrix 360. This best-of-breed approach empowers publishers and advertisers with one set of metrics for a consistent measure of site visitors and market potential.
Reach Media Metrix 360. Fast.
The initial phase of the partnership will provide publishers with a turnkey solution for inclusion in comScore Media Metrix 360 measurement. This means that publishers who are already Omniture clients will be able to leverage the beacons that are already in place to quickly bypass the normal beacon implementation process for Media Metrix 360. Additionally this partnership makes possible future joint product initiatives that will leverage the granularity of the Omniture site-specific data with the Web-wide view of Internet user behavior provided by comScore.
Read the partnership press release.
Get Started Today
Simply contact your Omniture or comScore representative to participate. All you need to do to get started is say “Go!”.
About Media Metrix 360 Panel-Centric Unified Measurement
To learn more about how Media Metrix 360 panel-centric unified measurement is advancing the industry, including how to participate by beaconing your media and how comScore continues to enable innovative measurement solutions with the assistance of partners such as Omniture, please visit our Hybrid Methodology page.
To learn more about how comScore can help you compete and succeed in the digital world, please contact us today.
Key Advantages
- Publishers gain visibility with more comprehensive measurement of their audiences so they can better represent themselves to advertisers
- Advertisers accelerate with more extensive media reach data to optimize their media planning and return on ad spend
- The industry moves forward. Everybody wins. It’s fast. It’s efficient. It’s ready to go.
Testimonials
This partnership between comScore and Omniture represents a huge step forward for the digital media measurement community. To have these two leaders forge an alliance and provide the industry with an integrated solution for server and audience measurement will help us better understand and improve upon our digital performance.
