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Think Tank: Viewability

What is the dictionary definition of viewability? Who decides how much is enough? What role do publishers play? And most importantly, what about user experience? This interactive session covers key challenges facing the industry, as well as raises so...
8% - /Insights/Presentations-and-Whitepapers/2017/Think-Tank-Viewability

Les recentes avancees methodologiques de comScore sur le marche francais

comScore s'est engagé à apporter une plus grande transparence à l'industrie des médias numériques dans le monde et plus particulièrement en France où il travaille depuis plus de quatre ans en étroite collaboration avec le CESP, Centre d'étud...
37% - /Insights/Blog/

comScore Local TV Ratings During Hurricane Harvey Confirm Viewer Reliance on Local Television Stations

comScore has released ratings information on consumer viewing activity in all Texas markets – including the massively-impacted Houston and Beaumont TV markets prior to, during and following the landfall of Hurricane Harvey – and announced that it...
7% - /Insights/Press-Releases/2017/9/co...iance-on-Local-Television-Stations

China Understanding Online Video Consumption at the Programme Level

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8% - /Insights/Infographics/China-Under...Consumption-at-the-Programme-Level

Viewability Is Free… So What’s Next?

The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table stake for digital advertising. With comScore offering free viewabil...
7% - /Insights/Presentations-and-Whitep...iewability-Is-Free-So-What-is-Next

comScore Opens Global Access to Free Viewability Measurement

comScore today announced that it has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad n...
8% - /Insights/Press-Releases/2017/9/

Julien Lemaire rejoint comScore en qualite de Directeur Commercial

comScore annonce aujourd’hui l’arrivée de Julien Lemaire en tant que Directeur Commercial France, pour la partie Advertising. Il accompagnera la croissance du programmatique, un des axes stratégiques de comScore en France et à l’internationa...
37% - /Insights/Press-Releases/2017/9/Ju...en-qualite-de-Directeur-Commercial

comScore Releases New Global Mobile Report’ Providing Mobile Snapshot Across 14 Markets

– comScore, Inc. today published its 2017 international mobile report, titled ‘The Global Mobile Report’. This new study examines mobile audiences, content categories and apps that are changing the worldwide digital landscape. The report uses m...
14% - /Insights/Press-Releases/2017/9/co...-Mobile-Snapshot-Across-14-Markets

The Global Mobile Report

Earlier in 2017, our Mobile’s Hierarchy of Needs report demonstrated that many mobile-led behaviours can align with the human needs established in Maslow’s famous paper. In The Global Mobile Report, comScore uses mobile and multi-platform data fr...
16% - /Insights/Presentations-and-Whitepapers/2017/The-Global-Mobile-Report

Smartphone Users Put Their Most Essential Apps on Home Screen

If you could only have one app on your smartphone, what would it be? It’s a fun thought experiment to consider. What’s that one essential service on your smartphone you just couldn’t go without?
8% - /Insights/Blog/Smartphone-Users-Pu...Most-Essential-Apps-on-Home-Screen