In order to turn viewers into voters, candidates, consultants, issue groups and media agencies first need to determine how to place their messaging in front of the most receptive audiences possible.

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comScore’s measurement services and custom reports empower those in the political sphere to better target persuadable voters wherever and whenever they may be watching television content.

By matching real voter registration files with actual viewing information from millions of TVs at the household level, comScore helps political advertisers—from the most conservative to the most liberal—build more powerful advertising strategies, buy television advertising time with precision and more effectively reach their ideal viewers.

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