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Persbericht mrt. 14, 2016 | Share

comScore’s Value of a Digital Ad Report Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest report, The Value of a Digital Ad: How Validated Reach & Frequency Metrics Can Drive Campaign ROI. Available to the public as a complimentary download, the report discusses the challenge of using traditional reach and frequency measures in advertising campaigns, and how... Lees verder

Persbericht mrt. 10, 2016 | Share

Trustworthy Accountability Group (TAG) Anti-Piracy Program Grants comScore Validated DAAP Certification

comScore (NASDAQ: SCOR) today announced that the company is now certified as a Validated Digital Advertising Assurance Provider (DAAP) through the Trustworthy Accountability Group (TAG) Anti-Piracy program, which helps keep brands safe from appearing on sites with questionable activity such as pirated content. Lees verder

Video feb. 29, 2016 | Share

Will digital ads outpace TV?

Will digital ads outpace TV?

Gian Fulgoni discusses the future of advertising and television in the digital age on CNBC. Bekijken

Persbericht dec. 16, 2015 | Share

Millward Brown and comScore Announce Global Partnership For Digital Effectiveness

Millward Brown and comScore today announced a partnership designed to give brands an unprecedented understanding of how their digital advertising is performing. Lees verder

Persbericht okt. 26, 2015 | Share

comScore Wins the Print and Digital Research Forum’s Chairman’s Prize

Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that at the Print and Digital Research Forum (P&DRF) 2015 London Symposium last week it won the Chairman’s Prize for innovative research led by Steve Millman, VP of Research at comScore, on how viewability and latency impact advertising effectiveness.... Lees verder

Presentatie okt. 12, 2015 | Share

The Rise of the Multi-Platform Viewer

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers... Lees verder

Blog okt. 1, 2015 | Share

The Future of Ad Performance and Effectiveness

The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that could go in many directions. Lees verder

Persbericht sep. 23, 2015 | Share

The Trade Desk Integrates comScore validated Campaign Essentials to Enable Independent, Streamlined Campaign Delivery and Validation Insights

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced a global partnership with The Trade Desk, Inc. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials™ (vCE®) directly within The Trade Desk’s buying platform. Lees verder

Video aug. 3, 2015 | Share

Digital advertising may be top media category in 2016: Report

Digital advertising may be top media category in 2016: Report

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses mobile advertising and the role Facebook plays in the digital ad space on CNBC Exclusive. Bekijken

Persbericht jul. 28, 2015 | Share

MRC Grants comScore Accreditation for Video Viewability Measurement

Video Viewability Measurement

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™ (vCE®). Lees verder