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Blog aug. 19, 2013 | Share

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Smartphones and tablets have nearly doubled the time we're online in the past three years.

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts. Lees verder

Presentatie aug. 13, 2013 | Share

State of the U.S. Online Retail Economy Q2 2013

State of Retail Q2 2013

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore Vice President of Marketing & Insights Andrew Lipsman present their quarterly analysis of online retail trends. Lees verder

Persbericht aug. 8, 2013 | Share

comScore Reports $49.8 Billion in Q2 2013 Desktop-Based U.S. Retail E-Commerce Spending, Up Nearly 16 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR) today released its estimates of Q2 2013 U.S. desktop-based retail e-commerce sales. Q2 2013 sales grew nearly 16 percent year-over-year to $49.8 billion, marking the fifteenth consecutive quarter of positive year-over-year growth and eleventh consecutive quarter of double-digit growth. Lees verder

Presentatie jun. 20, 2013 | Share

MMX® Multi-Platform: The Next Generation of Digital Audience Measurement

MMX Multi-Platform

This presentation explores comScore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users. Lees verder

Presentatie jun. 13, 2013 | Share

comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World

Digital Analytix Multi-Platform

This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. Lees verder

Video jun. 3, 2013 | Share

Magid Abraham talks about advertising trends in web and mobile

Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” Bekijken

Presentatie mei. 14, 2013 | Share

State of the U.S. Online Retail Economy Q1 2013

State of the U.S. Online Retail Economy

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. Lees verder

Presentatie mei. 1, 2013 | Share

Trends Shaping Local Search in 2013

Trends Shaping Local Search in 2013

This presentation by comScore, Neustar Localeze and 15miles, discusses Trends Shaping Local Search in 2013 and features insights from the Neustar Localeze and 15miles Sixth Annual Local Search Study. Lees verder

Presentatie apr. 30, 2013 | Share

Brave New Digital World: From Content to Commerce

Smartphones and tablets now drive 1 in 3 minutes spent online.

As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. Lees verder

Blog apr. 29, 2013 | Share

UbiquiTV: Video Fragmentation is the New Reality

Digital video consumption reaches new heights.

Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Lees verder