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Persbericht apr. 25, 2013 | Share

Procter & Gamble Partners with comScore for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced that Procter & Gamble has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting, and daily alerting for convenient and effective campaign management. Lees verder

Persbericht mrt. 14, 2013 | Share

comScore Releases February 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion with Google Sites delivering an all-time high of 2.2 billion. Lees verder

Presentatie mrt. 7, 2013 | Share

2013 U.S. Digital Future in Focus

2013 U.S. Digital Future in Focus

In this presentation, comScore Media Evangelist Eli Goodman reveals key insights from our 2013 U.S. Digital Future in Focus report to identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for U.S. marketers. Lees verder

Persbericht jan. 23, 2013 | Share

comScore vCE Reaches Milestone with Completion of 4,000th Client Study

comScore, Inc. (NASDAQ: SCOR) today announced that the validated Campaign Essentials™ (vCE) family of products, including audience and validated audience reporting, recently reached a significant milestone with the completion of its 4,000th study for its clients. vCE boasts particularly wide adoption among the agency community – which has accounted... Lees verder

Blog nov. 28, 2012 | Share

Thoughts on the MRC’s Viewable Impression Advisory

Choosing an accredited vendor who can measure cross-domain iframes and provide fully transparent accounting of measurability is the key to moving forward with viewable impressions. Lees verder

Persbericht nov. 26, 2012 | Share

comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign Branding Effectiveness Solution for Measuring Breakthrough and Impact in Real-Time

comScore, Inc. (NASDAQ: SCOR) today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping... Lees verder

Blog okt. 29, 2012 | Share

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency and Potential for Improvement

Targeting Efficiency

We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment online must continually ask themselves, “How effective is the online channel at reaching this target audience, and how can I maximize my digital spend?” Lees verder

Persbericht okt. 16, 2012 | Share

comScore Introduces Revolutionary Multi-Platform Campaign Analytics Solution to Measure Advertising Effectiveness Across TV, Web and Mobile

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media... Lees verder

Case Study sep. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising Lees verder

Blog aug. 20, 2012 | Share

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

One of the truisms of Election 2012 has been the Obama campaign’s outsized lead vs. Romney in most facets of the digital battleground, whether in the number of social media fans and followers, online fundraising or online advertising. Lees verder