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Data Gem mei. 2, 2012 | Share

Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising

Share of Ad Impressions for Top 3 Publishers

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing the combined effort of the four leading Republican campaigns. An analysis of the top 3 web publishers... Lees verder

Persbericht apr. 24, 2012 | Share

For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR) and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. Lees verder

Presentatie apr. 24, 2012 | Share

Changing How the World Sees Digital Advertising: vCE Charter Study Findings Revealed

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered. Lees verder

Presentatie apr. 16, 2012 | Share

Changing How the World Sees Digital Advertising

As branding dollars shift from traditional media to the internet, advertisers are demanding proof that their digital media plans are delivering as planned. But in the wild west of the internet things can go wrong. Brands face a never-ending challenge to digest a multitude of data, identify metrics indicative of success, and turn it into a media plan... Lees verder

White paper mrt. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Lees verder

Persbericht mrt. 26, 2012 | Share

comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

comScore, Inc. (NASDAQ: SCOR) today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a... Lees verder

Data Gem mrt. 20, 2012 | Share

Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In total, the findings showed that 141,000 impressions were delivered across 980 inappropriate sites to 92,000 individuals. This type of unsafe delivery... Lees verder

Data Gem feb. 24, 2012 | Share

3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast

A U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had the opportunity to be seen by the consumer, a likely result of a consumer scrolling past the ad before it loaded or a consumer never scrolling the ad in... Lees verder

Data Gem nov. 2, 2011 | Share

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

The Wall Street Journal published this infographic featuring a comScore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo! Sites, and Microsoft Sites. In Q3 2011, Yahoo! and Microsoft shared a similar profile with smaller advertisers delivering around 21 to 23 percent of... Lees verder

Video okt. 4, 2011 | Share

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