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White paper mrt. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Lees verder

Persbericht mrt. 26, 2012 | Share

comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

comScore, Inc. (NASDAQ: SCOR) today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a... Lees verder

Data Gem mrt. 20, 2012 | Share

Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In total, the findings showed that 141,000 impressions were delivered across 980 inappropriate sites to 92,000 individuals. This type of unsafe delivery... Lees verder

Data Gem feb. 24, 2012 | Share

3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast

A U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had the opportunity to be seen by the consumer, a likely result of a consumer scrolling past the ad before it loaded or a consumer never scrolling the ad in... Lees verder

Data Gem nov. 2, 2011 | Share

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

The Wall Street Journal published this infographic featuring a comScore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo! Sites, and Microsoft Sites. In Q3 2011, Yahoo! and Microsoft shared a similar profile with smaller advertisers delivering around 21 to 23 percent of... Lees verder

Video okt. 4, 2011 | Share

Get a Lift with comScore AdEffx

comScore AdEffx™ is elevating advertising measurement. AdEffx is an end-to-end advertising effectiveness solution that brings a new level of confidence and continuity to the industry. Plan, test, validate and evaluate advertising success with a single, comprehensive solution designed for today's cross-media world. Bekijken

Blog sep. 7, 2011 | Share

Advertising Engagement: Giving Creative Credit Where Credit is Due

Across brand-building disciplines, a chorus championing the virtue of measuring engagement in ad testing grows in number and volume with the emergence of each new digital channel. I and the rest of us at comScore ARS agree that advertising engagement is an essential component in understanding persuasion and effectiveness. Lees verder

Blog aug. 3, 2011 | Share

AdXpose + comScore: A Gamechanger for Online Advertising Measurement

comScore is very excited to announce today that it has entered into a definitive agreement to acquire AdXpose, a leader in ad verification, optimization and brand safety. Consistent with comScore’s track record of leadership and innovation, the acquisition of AdXpose, combined with comScore’s existing Campaign Essentials product, will enable the... Lees verder

Data Gem jul. 15, 2011 | Share

Attributing Brand Advertising Effectiveness

Traditional methods of attributing the effects of digital advertising, such as last-click (commonly used to measure the impact of direct response advertising) and last exposure (commonly used to measure the impact of branding advertising) rely on overly simplistic, flawed methods. This means that insights are often inaccurate and not actionable for... Lees verder

Data Gem jun. 12, 2011 | Share

How Many Ads Do You Watch Per Content Video?

Online Video Ads Per 100 Content Videos Watched

In April 2011, 32.6 million UK online video viewers watched a total of 5.4 billion online videos, of which 238.4 million were ads. In the same month, nearly 8 million females were exposed to more than 126 million online ad videos and 15.3 million women watched 1.7 billion content videos. On average, females were exposed to 7 ad videos for every 100... Lees verder