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Cross Media Verenigde Staten
Blog apr. 1, 2013 | Share

Multi-Platform Media Usage is Not a Zero Sum Game

More Screens Mean More Time Spent on Every Device

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Lees verder

Persbericht feb. 4, 2013 | Share

comScore Brings Big Data to Mobile and Multi-Platform Media Analytics

comScore (NASDAQ : SCOR) today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households... Lees verder

Blog dec. 13, 2012 | Share

Welcome to a Brave New Digital World

Whitepaper - Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... Lees verder

Persbericht nov. 29, 2012 | Share

comScore Announces Beta Release of MMX® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. Beta release of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size... Lees verder

Presentatie nov. 8, 2012 | Share

Power of Like CPG

Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... Lees verder

Persbericht jun. 5, 2012 | Share

comScore Releases Report, “Surviving the Upfronts in a Cross-Media World,” for Advertisers, Agencies and Media Buyers

comScore, Inc. (NASDAQ: SCOR) today released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the... Lees verder

White paper mrt. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Lees verder

Video mrt. 2, 2012 | Share

Gian Fulgoni talks about his experiences while setting up comScore, new competitors and measurement across platforms

On the sidelines of the recently held ad:tech India 2012, comScore Chairman Gian Fulgoni talks about his experiences while setting up comScore, new competitors and measurement across platforms. Bekijken