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Ad Validation Verenigde Staten
Persbericht okt. 1, 2012 | Share

comScore validated Campaign Essentials™ (vCE) Breaks New Multi-Platform Ground With Validation of Online Video Ad Campaigns

comScore, Inc. (NASDAQ: SCOR) today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually viewable by consumers. This innovative new solution builds on comScore’s... Lees verder

Case Study sep. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising Lees verder

Blog aug. 16, 2012 | Share

Digital Scarcity Improves the Economics of Online Advertising

comScore today released our latest white paper, entitled The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics. The purpose of this paper is to explore the economic factors currently driving the online advertising market, which operates with unconstrained supply of ad inventory... Lees verder

Presentatie aug. 14, 2012 | Share

The Economics of Online Advertising

The online ad industry is abuzz about viewable impressions and what the adoption of a viewable, or validated, impression currency would mean for the digital and multi-platform advertising industry. Lees verder

White paper aug. 14, 2012 | Share

The Economics of Online Advertising

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. Lees verder

Blog aug. 2, 2012 | Share

MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. Lees verder

Video jul. 15, 2012 | Share

Gian Fulgoni on comScore's “Viewability” Tool

Gian Fulgoni on comScore's “Viewability” Tool.

Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool. Bekijken

Presentatie mei. 17, 2012 | Share

State of US Online Retail Economy Q1 2012

comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman present an overview of the e-commerce spending trends in the first quarter of 2012. Lees verder

Presentatie apr. 24, 2012 | Share

Changing How the World Sees Digital Advertising: vCE Charter Study Findings Revealed

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered. Lees verder

Presentatie apr. 16, 2012 | Share

Changing How the World Sees Digital Advertising

As branding dollars shift from traditional media to the internet, advertisers are demanding proof that their digital media plans are delivering as planned. But in the wild west of the internet things can go wrong. Brands face a never-ending challenge to digest a multitude of data, identify metrics indicative of success, and turn it into a media plan... Lees verder