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Ad Validation Verenigde Staten
Blog jun. 28, 2013 | Share

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publisher

Viewability Benchmarks

When it comes to viewability measurement, the most common question we get from clients is “what percent of my ads are in-view?” Immediately thereafter they want to know “how does this compare to a typical campaign?” While the answer to the second question has always been (and continues to be) “there’s no such thing as a typical campaign!”... Lees verder

Presentatie jun. 25, 2013 | Share

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertising--One Year Later

Changing How the World Sees Digital Advertising

One year after the engaging conversation at AM 7.0 about the rapidly evolving digital advertising ecosystem, questions still abound about the state of the market and its future. This presentation highlights how far advertising effectiveness measurement has come and how far the industry has to go. Lees verder

Blog mei. 28, 2013 | Share

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

Key Questions for Advertising Effectiveness Measurement

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did it actually work?” Lees verder

Blog mei. 16, 2013 | Share

comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings

We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... Lees verder

Persbericht mei. 2, 2013 | Share

comScore and BrightRoll Announce Collaboration to Enhance Online Video Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore’s validated Campaign Essentials (vCE) product suite. The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach,... Lees verder

Persbericht apr. 25, 2013 | Share

Procter & Gamble Partners with comScore for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced that Procter & Gamble has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting, and daily alerting for convenient and effective campaign management. Lees verder

Blog apr. 25, 2013 | Share

comScore Welcomes Procter & Gamble as Newest vCE Partner

comScore is delighted to announce that Procter & Gamble (P&G) has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management. We are extremely... Lees verder

Persbericht jan. 23, 2013 | Share

comScore vCE Reaches Milestone with Completion of 4,000th Client Study

comScore, Inc. (NASDAQ: SCOR) today announced that the validated Campaign Essentials™ (vCE) family of products, including audience and validated audience reporting, recently reached a significant milestone with the completion of its 4,000th study for its clients. vCE boasts particularly wide adoption among the agency community – which has accounted... Lees verder

Blog jan. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Lees verder

Blog nov. 28, 2012 | Share

Thoughts on the MRC’s Viewable Impression Advisory

Choosing an accredited vendor who can measure cross-domain iframes and provide fully transparent accounting of measurability is the key to moving forward with viewable impressions. Lees verder