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Ad Validation Verenigde Staten
Persbericht feb. 10, 2014 | Share

comScore and Google Partner to Offer Actionable Audience Metric for Brands

comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. Lees verder

Video feb. 4, 2014 | Share

Gian Fulgoni Talks about Tracking Digital Ad Delivery

Gian Fulgoni talks about the Eighty Percent Global Share with vCE

In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... Bekijken

Blog jan. 27, 2014 | Share

Succeeding in a World of Viewable Impression Measurement & Audience Guarantees

Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. With the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant. Lees verder

Persbericht jan. 7, 2014 | Share

CMI/Compas Chooses comScore as Ad Verification Solution Provider of Record

CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences. Lees verder

Persbericht dec. 19, 2013 | Share

comScore and FreeWheel Bring Cross-Media Digital Campaign Ratings to TV Broadcasters and Online Video Content Providers

comScore, Inc. (NASDAQ: SCOR) and Freewheel, which helps the largest players in the television industry generate revenue from their ad-supported content, today announced the integration of comScore validated Campaign Essentials (vCE) and validated Media Essentials (vME) into FreeWheel’s Ratings Based Planning solution. Lees verder

Presentatie nov. 15, 2013 | Share

Big Data Insights

Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Lees verder

Persbericht nov. 5, 2013 | Share

comScore Announces U.S. Launch of validated Media Essentials (vME) to Help Media Sellers Increase Advertising Inventory Sell-Through and Revenue

comScore, Inc. today announced the U.S. launch of validated Media Essentials (vME), a measurement platform for media sellers designed to increase inventory sell-through and advertising revenue. This new tool, which provides a granular understanding of viewability, audience composition, and ad engagement for inventory within a publisher website or network... Lees verder

Persbericht okt. 31, 2013 | Share

TRA and comScore Partner to Provide Industry Leading Single-Source Cross-Media Measurement Solution to P&G

NEW YORK and RESTON, VA. October 31, 2013 – TiVo Research and Analytics, Inc. (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and networks, and comScore, Inc. (NASDAQ: SCOR) today announced that they have partnered and signed a deal with the Procter & Gamble Company as its single-source cross-media measurement... Lees verder

Presentatie okt. 15, 2013 | Share

Transparency and Data: Branding in the Age of Programmatic

Monitoring and optimizing campaign delivery in-flight

At Programmatic Buying Chicago, comScore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly programmatic universe. Lees verder

Persbericht sep. 27, 2013 | Share

VivaKi Adds comScore to its Portfolio of ‘SkySkraper Connect™’ Preferred Data Partners

VivaKi and comScore today announced a preferred data partnership that will bring enhanced viewability and audience validation into SkySkraper, the Publicis Groupe big data platform operated by VivaKi. As a SkySkraper Connect partner, comScore will make its validated Campaign Essentials™ (vCE) available globally to all Publicis Groupe companies through... Lees verder