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Ad Validation Verenigde Staten
White paper aug. 14, 2012 | Share

The Economics of Online Advertising

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. Lees verder

Blog aug. 2, 2012 | Share

MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. Lees verder

Video jul. 15, 2012 | Share

Gian Fulgoni on comScore's “Viewability” Tool

Gian Fulgoni on comScore's “Viewability” Tool.

Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool. Bekijken

Presentatie mei. 17, 2012 | Share

State of US Online Retail Economy Q1 2012

comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman present an overview of the e-commerce spending trends in the first quarter of 2012. Lees verder

Presentatie apr. 24, 2012 | Share

Changing How the World Sees Digital Advertising: vCE Charter Study Findings Revealed

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered. Lees verder

Presentatie apr. 16, 2012 | Share

Changing How the World Sees Digital Advertising

As branding dollars shift from traditional media to the internet, advertisers are demanding proof that their digital media plans are delivering as planned. But in the wild west of the internet things can go wrong. Brands face a never-ending challenge to digest a multitude of data, identify metrics indicative of success, and turn it into a media plan... Lees verder

White paper mrt. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Lees verder

Persbericht mrt. 26, 2012 | Share

comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

comScore, Inc. (NASDAQ: SCOR) today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a... Lees verder

Data Gem mrt. 20, 2012 | Share

Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In total, the findings showed that 141,000 impressions were delivered across 980 inappropriate sites to 92,000 individuals. This type of unsafe delivery... Lees verder

Data Gem feb. 24, 2012 | Share

3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast

A U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had the opportunity to be seen by the consumer, a likely result of a consumer scrolling past the ad before it loaded or a consumer never scrolling the ad in... Lees verder