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Tablets Verenigde Staten
Data Gem mrt. 5, 2012 | Share

Exponential Tablet Adoption in 2011 Ushers in Era of Convergent Consumption

Mobile Owners that Own a Tablet

Tablets were a pivotal force in the mobile space in 2011 as they provided consumers a unique mobile user experience, combining portability with powerful computing functionality while offering a screen size more reader-friendly than a smartphone. While tablets were introduced to the mass market just a few years ago, these devices are rapidly gaining... Lees verder

Blog feb. 27, 2012 | Share

Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile and Tablet Markets in 2012

Last week comScore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smartphone adoption, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media... Lees verder

Blog nov. 15, 2011 | Share

The Rise of Digital Omnivores

In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products... Lees verder

Data Gem nov. 3, 2011 | Share

Tablets Contribute 30% of Non-Computer Traffic

Tablets Contribute 30% of Non-Computer Traffic

The Silicon Alley Insider recently featured comScore Device Essentials in a Chart of the Day infographic on the iPads and tablet traffic. In September 2011, tablets in the U.S. contributed 30.4% of total Internet page views coming from mobile, tablets, and other non-computer devices - a sizeable increase of nearly 8 percentage points from May 2011.... Lees verder

Data Gem okt. 12, 2011 | Share

Two Thirds of Tablet Owners Play Games on Their Device

Two Thirds of Tablet Owners Play Games on Their Device

Two-thirds of U.S. tablet owners played a game on their device in September, with 23% doing so almost every day. Listening to music was also a popular activity, with 62% of tablet owners reporting listening to music downloaded from a music service and 57% reporting listening to music from a streaming or cloud-based service (57%). Lees verder

Data Gem okt. 11, 2011 | Share

Half of US Tablet Owners Made a Purchase on Device in September

Shopping Activities Tablet

For retail brands, understanding how consumers use tablets to research and make purchases is a critical component in a comprehensive digital strategy, especially as adoption of tablets continues to increase. During the month of September, nearly half of tablet owners made or completed a purchase on their tablet, an important indicator of the growing... Lees verder

White paper okt. 10, 2011 | Share

Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits

Today’s digital environment is rapidly evolving, driven by the proliferation of devices people use to consume content at home, at work and on the go. With smartphones, tablets and other connected devices, consumers have become digital omnivores – not just because of the media they consume, but also in how they consume it. The report analyzes the... Lees verder

Data Gem okt. 10, 2011 | Share

Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers

Share of non-computer traffic for the U.S.

U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices. In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end of the previous quarter. The largest percentage from this share came from mobile devices, which drove... Lees verder

Data Gem sep. 28, 2011 | Share

Tablets Now Account for 28 Percent of Non-Computer Digital Traffic in the U.S.

Non-Computer Digital Traffic in the U.S.

Today, Amazon entered the rapidly growing tablet market with the introduction of Kindle Fire. The latest data from comScore Device Essentials shows that tablets account for an increasing share of digital traffic as consumers continue to integrate these devices into their connection repertoire. Lees verder

Data Gem sep. 13, 2011 | Share

Tablets Show Promise for Making Online Purchases

Future Intent Tablet Purchases

Respondents to a June 2011 survey painted a very promising picture for both mobile and tablet devices when asked about future intent to make online purchases via connected devices. Nearly 50 percent of those with a tablet who don’t currently use it to make a purchase saw themselves making purchases online from their device within the next 1-2 years.... Lees verder