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Persbericht feb. 10, 2014 | Share

comScore and Google Partner to Offer Actionable Audience Metric for Brands

comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. Lees verder

White paper feb. 5, 2014 | Share

Marketing to Millennials: 5 Things Every Marketer Should Know

Marketing to Millennials

Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... Lees verder

Video feb. 4, 2014 | Share

Gian Fulgoni Talks about Tracking Digital Ad Delivery

Gian Fulgoni talks about the Eighty Percent Global Share with vCE

In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... Bekijken

Persbericht jan. 10, 2014 | Share

comScore Releases December 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 188.2 million Americans watched 52.4 billion online content videos in December, while the number of video ad views totaled 35.2 billion. Lees verder

Persbericht jan. 7, 2014 | Share

CMI/Compas Chooses comScore as Ad Verification Solution Provider of Record

CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences. Lees verder

Persbericht dec. 19, 2013 | Share

comScore and FreeWheel Bring Cross-Media Digital Campaign Ratings to TV Broadcasters and Online Video Content Providers

comScore, Inc. (NASDAQ: SCOR) and Freewheel, which helps the largest players in the television industry generate revenue from their ad-supported content, today announced the integration of comScore validated Campaign Essentials (vCE) and validated Media Essentials (vME) into FreeWheel’s Ratings Based Planning solution. Lees verder

Persbericht dec. 17, 2013 | Share

comScore Releases November 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion. Lees verder

Persbericht nov. 15, 2013 | Share

comScore Releases October 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion. Lees verder

Case Study okt. 30, 2013 | Share

Brand Effectiveness through Mobile: An Oreo Case Study

Brand Effectiveness through Mobile: An Oreo Case Study

Oreo case study on the branding impact of mobile campaigns. This research was jointly conducted by comScore, the IAB and Vibrant Media. Lees verder

Persbericht okt. 17, 2013 | Share

comScore Releases September 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 188.7 million Americans watched 46 billion online content videos in September, while the number of video ad views totaled 22.9 billion. Lees verder