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Ad Impressions Verenigde Staten
Persbericht aug. 10, 2012 | Share

VivaKi Nerve Center and comScore Develop Custom Partnership to Deliver Ad Viewability Metrics to Clients

comScore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid”... Lees verder

Data Gem aug. 7, 2012 | Share

Day 8: comScore at the Games

Day 8: comScore at the Games Lees verder

Persbericht aug. 2, 2012 | Share

comScore Validated Campaign Essentials™ (vCE) Receives MRC Accreditation for Online Campaign Validation

comScore, Inc. (NASDAQ: SCOR) today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines... Lees verder

Blog aug. 2, 2012 | Share

MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. Lees verder

Presentatie jul. 24, 2012 | Share

The Path to Scarcity

In the current online advertising ecosystem, when it comes to digital impressions, constraints are virtually non-existent. There is no scarcity, and ad prices are declining. With the industry abuzz about the emerging ‘viewable impression currency’, how will it impact the Internet economy? How do these latest developments impact what has traditionally... Lees verder

Data Gem jul. 19, 2012 | Share

ASOS Experiences the Facebook Effect

Using paid media to leverage the potential of earned properties such as the Facebook Brand Page yields positive ROI. Lees verder

Video jul. 15, 2012 | Share

Gian Fulgoni on comScore's “Viewability” Tool

Gian Fulgoni on comScore's “Viewability” Tool.

Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool. Bekijken

Data Gem mei. 2, 2012 | Share

Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising

Share of Ad Impressions for Top 3 Publishers

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing the combined effort of the four leading Republican campaigns. An analysis of the top 3 web publishers... Lees verder

Persbericht apr. 24, 2012 | Share

For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR) and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. Lees verder

Presentatie apr. 24, 2012 | Share

Changing How the World Sees Digital Advertising: vCE Charter Study Findings Revealed

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered. Lees verder