Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 mei - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Presentatie mei. 11, 2012 | Share

Changing How the World Sees Digital Advertising: vCE™ Charter Study Webinar

The European comScore vCE Charter Study – 12 leading advertisers – sought to answer these very questions and more! Mike Shaw presents the full study results and provides a thoughtful discussion of the study implications. Lees verder

Door: Mike Shaw Tags: Ad Impressions, Ad Validation, Viewability

Presentatie mei. 9, 2012 | Share

validated Campaign Essentials Breakfast Briefing Madrid

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the Spain by Mike Read and Jaime Agulló. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry. Lees verder

Door: Jaime Agulló Tags: Ad Validation

Presentatie apr. 24, 2012 | Share

Changing How the World Sees Digital Advertising: vCE Charter Study Findings Revealed

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered. Lees verder

Door: Linda Abraham, Yon Nuta Tags: Ad Impressions, Ad Validation, Adverteren, Viewability

Presentatie apr. 16, 2012 | Share

Changing How the World Sees Digital Advertising

As branding dollars shift from traditional media to the internet, advertisers are demanding proof that their digital media plans are delivering as planned. But in the wild west of the internet things can go wrong. Brands face a never-ending challenge to digest a multitude of data, identify metrics indicative of success, and turn it into a media plan... Lees verder

Tags: Ad Impressions, Ad Validation, Adverteren, Viewability

Presentatie apr. 12, 2012 | Share

vCE Digital Paris

comScore recently conducted a Charter Study in US and Europe to better understand issues relating to campaign delivery and validated measurement. Our presentation will review the results of our latest research and conclude with a comprehensive review of how to best measure digital advertising effectiveness based on lessons learned from comScore’s... Lees verder

Door: Delphine Gatignol Tags: Ad Validation

Presentatie apr. 11, 2012 | Share

validated Campaign Essentials Webinar Germany

Peter Bernschneider discusses digital trends in Europe and Germany and shares key insights about the importance of ad validation in the digital world and how comScore's validated Campaign Essentials can help the media industry. vCE allows to measure whether advertising was seen by the right target group, was delivered in the correct region and has appeared... Lees verder

Tags: Ad Validation

Presentatie apr. 5, 2012 | Share

vCE Breakfast Briefing Paris

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the France by Mike Read, Delphine Gatignol. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry. Lees verder

Door: Delphine Gatignol, Mike Read Tags: Ad Validation

Presentatie mrt. 29, 2012 | Share

validated Campaign Essentials Breakfast Briefing

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the UK by Mike Read, Scott Joslin and Mike Shaw. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry Lees verder

Door: Mike Read, Mike Shaw Tags: Ad Validation

White paper mrt. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Lees verder

Door: Andrew Lipsman, Anne Hunter, Linda Abraham Tags: Ad Impressions, Ad Validation, Adverteren, Cross Media, Marketingonderzoek, Viewability

Persbericht mrt. 26, 2012 | Share

comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

comScore, Inc. (NASDAQ: SCOR) today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a... Lees verder

Door: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Adverteren, Viewability

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