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Blog apr. 25, 2013 | Share

comScore at the NewFronts: UbiquiTV is the New Reality

UbiquiTV

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Lees verder

Presentatie apr. 24, 2013 | Share

The Mobile Shift: How connected devices are changing consumer attitudes and behaviour

The Mobile Shift

The Mobile Shift: How connected devices are changing consumer attitudes and behaviour Lees verder

Presentatie apr. 3, 2013 | Share

MMX Multi-Platform: The Next Generation of Digital Audience Measurement

Tablets already reach 40 million U.S. owners

Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore MMX Multi-Platform provides insights about the total digital population with unduplicated audiences across... Lees verder

Blog apr. 1, 2013 | Share

Multi-Platform Media Usage is Not a Zero Sum Game

More Screens Mean More Time Spent on Every Device

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Lees verder

Persbericht mrt. 25, 2013 | Share

comScore Announces U.S. Launch of MMX® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... Lees verder

Presentatie mrt. 20, 2013 | Share

2013 Mobile Future in Focus

In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. Lees verder

Presentatie mrt. 13, 2013 | Share

The Multi-Platform World is Complex…How Do We Measure It?

In this presentation, comScore Vice President of Television and Cross-Media Solutions Joan Fitzgerald discusses the growing complexity of the multi-platform world and explains how comScore’s MMX MP measures this key digital activity. Lees verder

Presentatie mrt. 4, 2013 | Share

The Multi-Media Path to Purchase

Multi-Media Path to Purchase

In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Lees verder

Video feb. 28, 2013 | Share

Brave New Digital World

Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. Bekijken

Persbericht feb. 25, 2013 | Share

comScore Releases the “2013 Mobile Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... Lees verder