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Blog sep. 10, 2014 | Share

Digital Analytix® Rated Strong Performer by TrustRadius

Digital Analytix Rated Strong Performer by TrustRadius

comScore was excited to announce last week that our digital media solutions platform, Digital Analytix was rated as a ‘Strong Performer’ in the TrustRadius Digital Analytics TrustMap™ for Enterprises in their first ever Buyer’s Guide to Digital Analytics Software. The report revealed that Digital Analytix received a higher ‘average rating... Lees verder

Blog sep. 8, 2014 | Share

Tinder Sparks Renewed Interest in Online Dating Category

Tinder Sparks Renewed Interest in Online Dating Category

Online dating became one of the early stars of the internet, both in its ability to engage audiences and to establish real revenue streams from paying customers. But despite its lofty position as one of the high-profile categories of the internet, in recent years it has faded to the background as social media has emerged and co-opted much of its mindshare.... Lees verder

Blog sep. 2, 2014 | Share

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong. Here are a few of the metrics being measured incorrectly or not addressed at all by traditional analytics providers. Lees verder

Blog aug. 19, 2014 | Share

Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mobile

Q2 2014 YY Retail Spending Growth by Channel

comScore recently finished compiling our Q2 2014 e-commerce and m-commerce stats, and while desktop-based e-commerce saw signs of softness, total digital commerce was bolstered by a massive increase in mobile commerce spending growth. Following several quarters of y/y growth rates primarily in the mid-20s, the second quarter saw a rapid acceleration... Lees verder

Blog aug. 14, 2014 | Share

Next iPhone Release Has Potential for a Huge Upgrade Cycle

iPhone Upgrade Intent

As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly excitement around the possibility of Apple’s foray into the nascent wearables market, many industry observers also remain focused on the hotly anticipated... Lees verder

Blog aug. 8, 2014 | Share

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?

Snapchat

Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no revenue and uncertain long term prospects, taking the money would’ve been understandable. Recent reports that Snapchat is raising new funding at an even more... Lees verder

Blog jul. 28, 2014 | Share

IAB Peru Interviews Jodi McDermott, comScore Group VP

IAB Peru Interviews Jodi McDermott comScore Group VP

comScore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our efforts and their results are unknown, misunderstood or lack the ability to be improved. Lees verder

Blog jul. 11, 2014 | Share

Is Mobile Bringing About the Death of the PC? Not Exactly…

Is Mobile Bringing About the Death of the PC Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and comScore’s latest report about mobile apps now accounting for more than half of digital time spent has probably contributed to some of these perceptions. But sometimes it’s worth taking a step back to get a little perspective about the realities of a situation. Lees verder

Blog jul. 2, 2014 | Share

When Mobile Web Dominates Apps in an App-Dominated World

In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major milestone occurred just this past month—consumers now spend more than half of their digital consumption time on mobile apps, leaving us without any doubt... Lees verder

Blog jul. 1, 2014 | Share

The Perils of Survey Data in Cross-Platform Measurement

The Perils of Survey Data in CrossPlatform Measurement

Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices so that media spending can be optimized. Some researchers have attempted to accomplish this measurement by conducting online surveys of consumers, asking... Lees verder