In this webinar, comScore VP of Global Marketing Operations Sandy Viteri will talk about the concept of Viewability, discuss comparisons between different product categories, and share best practices to define the objectives of a campaign, establish expectations and avoid the painful re-negotiations after a campaign.
Sandy Viteri, VP of Global Marketing Operations at comScore
Gian Fulgoni, Chairman Emeritus & Co-Founder, comScore, Inc.
24 september 3:00 pm - 4:00 pm Add to Calendar http://www.comscore.com/dut/Insights/Events-and-Webinars/Event/2014/Media-Future-Conversations 24-09-2014 15:00:00 24-09-2014 16:00:00 11 Media Future Conversations - Measuring Consumer Attention Gian Fulgoni, Chairman Emeritus & Co-Founder, comScore, Inc. - Measuring Consumer Attention Soho House, Chicago, IL, United states comScore email@example.com false
Measuring Consumer Attention
This German webinar will highlight the Key Lessons Learned in digital advertising, which help to shed light on the current state of the industry and guide marketers down a path toward more effective planning, stronger evaluation and overall improved results.
Henning Dittmer, Enterprise Sales Director, comScore
7 oktober 4:00 pm - 5:00 pm
Lessons Learned in Digital Advertising