State of the Online Retail Economy Q4 2012
This past holiday shopping season seemed to have a mixed storyline with economic uncertainty and fiscal cliff concerns combined with record Black Friday and Cyber Monday sales. Now that the receipts are tallied and our analysis is complete, please join comScore Chairman Gian Fulgoni and Vice President of Industry Analysis Andrew Lipsman for a live webinar to present State of the Online Retail Economy Q4 2012 on Friday, February 15th.
Consider these statistics from last quarter:
- e-Commerce represented 10% of all discretionary dollars spent, meaning that online sales accounted for one in every ten dollars spent for the first time in a full quarter.
- Online sales growth continues to outpace offline, with online retail posting a 14% year-over-year growth rate in Q4. That's seven times greater than the offline retail rate.
- Key e-commerce metrics continue to show growth over 2011: overall sales were up 14% versus year ago, while the number of buyers increased +6% and overall buyer penetration of the Internet rose to 75%.
Gian Fulgoni, comScore Chairman & Co-Founder
Andrew Lipsman, comScore Vice President of Industry Analysis