German Webinar: Online Campaign Optimisation and Validation
Evenement: comScore Webinar
Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years.
In this webinar, Peter Bernschneider, Senior Technical Account Manager at comScore Europe, highlighted the market's current challenges, industry benchmarks, and how comScore validated Campaign Essentials can help industry players to answer crucial questions on online ad validation and optimisation.
Tags: Ad Impressions, Ad Validation, Advertising, Viewability