Multi-Platform Measurement in Russia
Spreker: Owen West, VP Sales, comScore Inc.
Evenement: comScore Multi-Platform Breakfast Moscow
In this presentation held in Russian, Owen West, comScore Vice President describes the importance of media planning for consumers on multiple devices.
Knowing the size of your website’s audience simply isn’t sufficient in today’s fragmented, multi-platform digital media environment. MMX Multi-Platform provides the industry’s first comprehensive view of digital consumer behavior across desktop computers, smartphones and tablets.
If you want to learn more about MMX Multi-Platform in Russia please contact us.