Presentaties & Whitepapers

Juni 30, 2010

Women on the Web: How Women are Shaping the Internet

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From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.

This 30+ page paper is organized into 7 main content sections, including:

  • The Gender Divide
  • Women and the Social Web
  • Women and Retail
  • Content for Women
  • Search Activity
  • Entertaining Women
  • Mobile Women
Door: Andrea Vollman, Linda Abraham, Marie Pauline Mörn
Tags: Demografische gegevens, Internetgebruik, Detailhandel, Winkelen, Social