comScore Announces Launch of MMX® Multi-Platform in Russia to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
MMX Multi-Platform is a Revolutionary Digital Audience Measurement and Media Planning Product that Accurately Accounts for Today’s Fragmented Media Environment
MOSCOW, Russia, August 19, 2014 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official Russia launch of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment. MMX Multi-Platform is available in seven markets worldwide, including the U.K., Spain, France and now Russia in the European continent.
“As smartphone and tablet usage accelerate digital media fragmentation, the ability to accurately account for audiences has become significantly more complex.” Said Olesya Butova, Rossiya Segodnya, Chief Research Specialist. “The availability of unduplicated multi-platform audience metrics in MMX Multi-Platform helps us demonstrate the size and value of our entire audience, while proving the incremental reach we can deliver to media buyers through mobile platforms.”
Some MMX Multi-Platform applications include:
- Demonstrating the size and characteristics of your Total Digital Population to agencies & advertisers.
- Understanding the dynamics of incremental, overlapped and exclusive audiences by platform.
- Deciding whether to strengthen or eliminate underperforming platforms from a campaign or strategy.
- Using benchmarks against competitors and plan against their strengths and weaknesses.
- Using market averages to identify opportunities and fine tune growth strategies.
As part of the MMX Multi-Platform launch in Russia, comScore is also introducing Mobile Metrix® - one of the three audience products on which the integrated multi-platform solution is built. Mobile Metrix® provides audience size and demographics for mobile web and app users on both smartphones and tablets. To learn more about Mobile Metrix®, contact us at Russia@comscore.com
Tag Your Digital Content Today!
As part of comScore's commitment to a global rollout, this version of the product has been developed based on comScore's innovative census based methodology that enables in-market mobile measurement without the need of a traditional mobile panel, using census-only methodologies. The output delivers person-centric measurement for tagged entities. It is therefore crucial for publishers with a need to understand or monetize their mobile audiences to help this measurement work harder for their market by tagging all pages and apps. Only tagged entities will feature in rankings.
If you have any questions about implementing these additional tags, please feel free to reach out to your comScore account representative.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site ( http://www.sec.gov).
Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Ana Laura Zain
Sr. Manager, Corporate Marketing, EMEA
+44 20 3111 1730