Travel Sites Reach More Than Half of Spanish Online Audience
comScore Releases Overview of Spanish Internet Usage for April 2012
Madrid, Spain, 4 June 2012 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Spain, showing that 24.6 million Spanish users went online in April 2012 for an average of 22.8 hours per person. Among its findings, the study also showed that 13.3 million users visited Travel sites, reaching 54 percent of the internet audience in Spain during the month. Priceline.com ranked as the top travel site with 2.6 million users, followed by eDreams (1.8 million users) and TripAdvisor Media Group rounded up the top three with 1.5 million users. The study also showed that females were more engaged with travel sites compared to their male counterparts.
For the full press release in Spanish, please click here.
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Senior Communications Manager, EMEA
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